Each week, over 4496 eCommerce professionals receive a compilation of interesting resources and articles in my free Thursday newsletter.
I find this content as I’m consuming news, reading books, perusing Twitter conversations, and keeping a pulse on what’s going on in the world of eCommerce.
The information I discover informs decisions I make as a business owner, and I pass along the best of it to my readers to help them stay up-to-date on the latest happenings (and sometimes just what I think is cool in the moment).
My wife and I sat down last night and bought all our Christmas presents.
For a guy who’s obsessed with selling, I have a love-hate relationship with online shopping.
I love watching how people sell, but I don’t actually like shopping.
It drives my wife crazy.
I’m always looking at how companies do positioning, looking for upsells, and taking notes on the interesting things people are doing.
One of my takeaways from last night was this:
There are only two types of ecommerce businesses.
Ones who set their free shipping threshold at a few dollars above their AOV and ones that are wrong.
Setting a free shipping threshold for a few dollars over AOV is effective. Just do it.
This is your last reminder of the year 🙂
Society has brainwashed entrepreneurs to believe they have to sacrifice everything to be successful.
“Crush it” culture convinces us that sacrificing health, personal life, and family is a part of the game and if you’re not making those sacrifices, you can only get so far.
It’s time to end this false narrative and make a paradigm shift.
In this episode, I introduce the Brand Acceleration Formula, our five-step process designed to help entrepreneurs grow their business from $500K to $5MM without sacrificing what matters most to them.
🎧 Apple Podcasts 290: How To Grow Your Ecommerce Business From $500k To $5MM
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🖥 1 out of 4 brands use horizontal tabs on their product page — and their potential customers are missing critical content. Baymard Institute found that 27% of visitors never see the content hidden in horizontal tabs, which is often a key part of the purchase decision. This leads to frustration and abandonment.
Styles that perform better are vertically collapsing sections or just one long page with all content displayed.
What layout are you using on your product pages?
“I’ve been an avid reader of your e-newsletters. I found them informative, helpful, and highly relevant to my business, so much so, that I finally decided to take the plunge and join the Coalition. I greatly look forward to working with you and the community you’ve built.”
“My business has grown by about 50% over the last year while working with Austin. I’ve saved tens of hours, if not hundreds of hours, just by talking to him, and having him point me to the right resources.”
“A lot of what helped MVMT grow to our first $10 million in sales, I learned from Austin. I listened to his podcast every week and took away lessons that helped us grow tremendously. He’s smart as hell and I highly recommend working with him!”