141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
I’m incredibly proud of work we put into the podcast last year. Some of our incredible guests included Native Founder, Moiz Ali, email copywriting expert Chris Orzechowski, Savannah Sanchez, the woman who cracked the TikTik code, and many more.
Below is our list of the Best of Ecommerce Influence 2021 — our top 10 most-downloaded episodes of the year.
Thanks to all of our listeners for your continued support, and if you know someone who would benefit from the show, please send them our way!
Starting at number 10 we have episode 293: Buying An Ecommerce Business: How To Do It And Why You Should. Expert eCommerce entrepreneurs David Newell, Shakil Prasla, and Drew Sanocki talk about how to determine if you are the type of person who should buy or build, what a thorough due diligence process looks like, and the things to always investigate within a prospective company. We also break down the common pitfalls first-time buyers tend to experience and how to avoid them.
At number 9 we have episode 295: Building A $100MM Brand: The Story Behind Snow Teeth Whitening. Josh Snow taught himself how to build websites at 12 years old, and today he’s the founder and CEO of Snow – a fast-growing D2C brand and leader in premium oral care.
In this episode, we dive deep into how Josh grew Snow to over $100MM in revenue. We talk about the differences between running a $1MM company and a $100MM company, how his leadership has needed to evolve in the process, and his thoughts on hiring the right people. Josh also shares how leveraging influencer marketing was a game-changer and where he plans on taking the company next.
Coming in at number 8 is episode 289: How To Grow The Long Term Value Of Your Business, Whether You Want To Sell Or Not. In 2014, Ryan Tansom, founder of Arkona, helped turn his family business around and then sold it for 8 figures. Today he’s helping entrepreneurs make the shift from thinking about annual income to focusing on long-term value creation instead.
In this episode, Ryan shares why your goal shouldn’t always be to maximize income, how to think about investing in your business, and the right way to run your business so that people want to buy it.
Our number 7 most-downloaded episode is number 291: Convert More Visitors Into Customers: The Future Of Ecommerce CRO. If you cringe when you think about pop-ups, you’re missing out on huge wins including more revenue, more email captures, and a higher AOV. Take it from Erik Christiansen, eCommerce CRO expert and the CEO of Justuno. I’ve known Erik for a long time and his company has helped thousands of businesses with conversion rate optimization. He joins us to talk about the future of eCommerce CRO and how you can leverage it in your business.
Episode 317 comes in at number 6: How To Beat Your Competition With Effective Copywriting And Brand Positioning. Chris Orzechowski is a copywriting wizard. We talk about how to think about copywriting, ways to improve your emails, and different styles of email campaigns and flows. We go deep into positioning and ways to unlock advertising angles for your brand that are probably already inside your own head if you’re passionate about your business and products.
Our 5th most downloaded episode of 2021 is number 290: How To Grow Your Ecommerce Business From $500k To $5MM. In this episode, I introduce the Brand Acceleration Formula. It’s a five-step process designed to help entrepreneurs grow their business from $500K to $5MM without sacrificing what matters most to them. We dive into the biggest causes for slow business growth, how to stay focused on the metrics that move the needle, and our best advice on bringing your best ideas to life.
Want to apply this formula to your business? Learn more here.
Coming in at number 4 is episode 296: The Keys To A 9-Figure Exit: How Moiz Ali Sold Native For $100MM. Moiz Ali, founder of Native, is our most highly requested guest and in this episode, he shares how he made a 9-figure exit in just over 2 years.
We talk about what made Native so successful early on, how he prepared to sell the company and what life was like at Procter & Gamble after the sale. Moiz also dispels a few eCommerce myths and lets you know what he’d do differently if he could hit the reset button.
Number 3 on our list is episode 320: What You Need To Know To Crush Paid Social: TikTok Ads, Facebook And More. Savannah Sanchez, the owner of The Social Savannah, has cracked the code of TikTok ads and continues to be a top creator of winning Facebook creative.
In this episode, Savannah and I discuss how to get started with TikTok ads, the key metrics to be tracking on Facebook post iOS 14, how creative strategies should vary between social channels, and some of the tools Savannah uses to track metrics across channels. Savannah also shares her vast knowledge working with TikTok influencers and what you can do to see success there.
Get a free 7-day trial of the Brand Growth Membership and check out Savannah’s in-depth, members-only training: Demystifying TikTok.
Our second most-downloaded episode is number 292: IOS 14 And Facebook Ads: What You Need To Know And Implement ASAP. If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business.
And our number one most downloaded episode from 2021 is number 286: How Casely Profitably Spends $500k On Facebook Each Month. Mark Stallings is the CEO of Casely, an ecommerce tech-accessories retailer that’s gone from zero to eight figures in just four years. After dropping out of college, Mark convinced his sister Emily to cofound the company with him. They’ve been bootstrapping their way through everything from website coding to paid advertising ever since.
Mark joins us to share what he and his sister learned over the years, including how they profitably spend half a million dollars on paid advertising every month. We also touch on how they leverage their content strategy for growth, their approach to hiring, and how they maintain a lean team.
We had an amazing year with tons of great episodes and we hope you’ve enjoyed it as much as we have.
We want to continue to provide value to our listeners in 2022.
If you’ve been enjoying the podcast, please share it with a friend or colleague.
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