134: Conversion Rate Optimization 101 with Peep Laja

Hosted by: Austin Brawner with Andrew Foxwell

Have you ever wondered how to get started with Conversion Rate Optimization for your store?

  • Listen on Apple Podcasts
  • Listen on Stitcher
  • Listen on Google Podcasts
  • Listen on Spotify
peep laja ecommerce influence podcast

Have you ever wondered how to get started with Conversion Rate Optimization for your store?

Do you sometimes wonder if you’re leaving money on the table by not running A/B tests? If so, you’re not alone.

Today, I have the legend Peep Laja of ConversionXL with me to help demystify Conversion Rate Optimization and share some practical ideas to boost your conversion rate.

Peep is an expert in CRO and runs the most successful optimization agency I know of. He was also the first person I started to learn from when I found his very successful blog.

I’m going to be at Peep’s event, ConversionXL Live at the end of March. If your business is doing over $10 million a year, I consider it a must-attend event. It’s going to be a lot of fun, we’re going to learn a bunch, and you’ll be surrounded by people leading the fastest growing companies in the world. Peep will even give you 20% off the ticket price when you use the code Ecommerceinfluence to register.

Click here to learn more and book your ticket.

Episode Highlights

  • 3:20 Ready to approach conversion optimization on your site? Here’s where to start.
  • 5:00 The amount of time you should spend optimizing your site for conversions might surprise you.
  • 8:20 Follow these steps to make sure your website has an analytics clean bill of health.
  • 11:30 How to tell when your data is ready to begin analyzing and making assumptions.
  • 13:10 Here is the magic number of transactions needed to A/B test and how to get there if you’re not there yet.
  • 16:40 This is the place that most businesses are leaving money on the table when it comes to their site and how you can dial it in.
  • 21:07 These are the tools that Peep keeps in his digital toolbox, and when it may be time to hire a pro.
  • 26:00 All about CXL Live: March 28 – 30, 2018.

Links and Resources:

Peep Laja:

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email

Featured Posts

zero to launch

238: Zero to Launch: The Scaling Series, Part 1

In the first on our 5-part scaling series, where we talk about each stage of growth and the challenges you'll face as you scale, we're starting off with “zero to launch,” addressing some of the questions you’ll face when you’re going from an idea for a product to actually getting sales.