141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Customer loyalty to the brand is second to none and something all ecommerce brands should seek to emulate.
Jeff Sheldon, founder & designer, has taken a small side project and turned it into one of the most successful, most authentic online brands we’ve ever encountered or worked with.
His story is truly one of the most remarkable authentic online brand building stories out there today, and he walks us through the steps he took to grow his business from basically nothing to an “online household name” where customers rarely leave.
He explains to us how he created a loyal community of customers that rarely leave him, the early mistakes he made and how you can avoid them, how he built his authentic online brand without advertising, and his plans to take his business to the next level.
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