One of the keys to successful growth is hiring a team that keeps the business running, whether the founder is there or not.
Over the last 14 years, Cory Bower, founder of Aviator Gear, has built a multi-million dollar business with a team of 48 full-time employees.
When Cory was in the Air Force, he saw a need, launched a company, and to this day uses some of his military systems and structure to keep things running smoothly.
It’s always a pleasure to chat with Cory, and I hope you enjoy our conversation about growth, hiring, and critical tools for success.
Episode Highlights
- 5:55 Introducing Cory Bower and the birth of Aviator Gear.
- 8:12 The unique custom nature of Cory’s products.
- 10:20 Cory’s journey to becoming a fighter pilot.
- 13:53 Transitioning from fighter jets to ecommerce.
- 16:05 How Cory applies lessons learned in the military to his business.
- 18:42 The team structure Cory’s built that lets his business run even when he’s not around.
- 23:55 Engines for Aviator Gear’s growth over the last year and how they communicate about the custom nature of their products through different parts of the funnel.
- 26:43 The role Cory wishes he would have gotten off his own plate sooner, but why you have to have balance as you grow so the wheels don’t fall off.
- 29:18 Tools Aviator Gear uses to keep things running smoothly.
- 35:07 What it looks like to hire and manage a 50-person team.
- 39:29 Cory’s learning process and how he finds useful information to help his growth.
- 42:07 Do this simple thing right now to be more productive.
Links And Resources
- Aviator Gear
- Klaviyo
- Dropbox
- OnSite by Shopworks
- Pipedrive
- Cory on Twitter – @TrapBower
- trap@aviatorgear.com
- @a_brawn on Twitter
- @andrewfoxwell on Twitter
- Profit Summit
- Brand Growth Experts
- Foxwell Digital
- Review or subscribe on iTunes
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