141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
You can walk into a barbershop and ask for The Bandholz, a beard named after Eric Bandholz, founder of Austin-based men’s grooming company, Beardbrand.
We last interviewed Eric back in 2014 when they achieved 6-figure monthly sales in less than 18 months and they have continued to see massive growth since.
In today’s episode, we are talking all about Beardbrand’s personality-driven approach to content marketing that has amassed over 1.6 million subscribers on YouTube, Eric’s experience being on Shark Tank, what it’s like being the face of your brand as a founder and the secret to creating superfans.
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It’s safe to say that most of us have been doing more shopping online lately. And if you’re an ecommerce brand, that means you might be seeing more first-time customers.
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Just visit klaviyo.com/influence to create your free account today.
You may know Justuno for pop-ups but if you haven’t checked them out recently, they’re a full-blown CRO platform, yes, with pop-ups, but also with AI product recommendations, exit offers, FB Messenger, SMS capture and more.
Brands like Pura Vida Bracelets, Rothys, and MVMT use Justuno to capture and nurture their traffic to conversion. I recommend Justuno to my clients as a top CRO tool.
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If you want to create a seamless experience from offsite to onsite with unified messaging, you need to check out Justuno.
Head over to justuno.com/influence to learn more, that’s J-U-S-T-U-N-O.com/influence
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