376: Bringing In-Store Experience Online to Bridge the Gap Between Retail and DTC

Hosted by: Lily Ackerly with Mike Krantz

How eCommerce brands can provide a customer experience that mimics the best parts of in-store shopping to bridge the gap between retail and DTC.

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Bridge the Gap Between Retail and DTC

How eCommerce brands can provide a customer experience that mimics the best parts of in-store shopping to bridge the gap between retail and DTC.

Building relationships is easier in person, but it doesn’t mean that you can’t delight customers with a personalized shopping experience in your online store. 

What You’ll Learn From This Episode:

  • The power of live product demos & live shopping 
  • How to build an ambassador program that delights participants and makes fans for life 
  • What supporting customers post purchase should look like 
  • How to use exclusive retail partnerships to increase brand awareness and ultimately convert people online

Resources:

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