141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
What started as an idea to disrupt the bedding industry has grown into a multi-million dollar business.
Today Buffy co-founder Shoaib Kabani joins us to cover a range of topics.
We talk about everything from product development, to the importance of testing, how landing pages can improve your funnel, and what performance KPIs you have to be thinking about as you scale.
Whether you’re a business owner or an ecommerce marketer, you’re going to get a lot out of this episode.
Enjoy!
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