284: How to Build A Business That Runs Itself with Nat Eliason

  • Listen on Apple Podcasts
  • Listen on Stitcher
  • Listen on Google Podcasts
  • Listen on Spotify
build a business that runs itself
 

If you took a month off from your business would it thrive or struggle to survive? 

Nat Eliason is three-time Ecommerce Influence guest who built a business that runs itself and he’s here to tell you how he did it.

Nat founded an Ecommerce company called Cup and Leaf (now Sencha Tea Bar) which he sold last year. More recently, he built an agency called Growth Machine that continues to flourish without him being in the day-to-day operations.

Tune into this episode to learn how to build a system that prevents things from piling onto your plate, the roles you should absolutely hire for in your business, and the advice Nat has followed to allow for this growth.

Episode Highlights

  • 4:59 Nat and Austin’s elk hunt
  • 12:08 The biggest thing Nat learned in 2020
  • 15:49 Three reasons Nat is able to consistently put out new content
  • 20:39 How to ship high-quality creative work
  • 27:57 Nat’s system to avoid piling things onto his plate
  • 33:29 Advice Nat received that helped him build a business that runs itself
  • 38:12 The roles Nat hired for to build and scale his agency
  • 43:50 Three types of workstyles you should know about before hiring 
  • 48:59 The type of people you need to hire if you want to build a business that runs itself
  • 52:00 The business model the most successful companies follow
  • 56:42 How to get yourself out of the day-to-day aspect of your business
  • 1:02:05 Getting trapped in a company you created
  • 1:11:17 Using resistance as a tool for growth
  • 1:15:25 Is your productivity destroying your health? 
  • 1:24:21 What Nat’s most excited about right now

Links and Resources:

Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?

If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.

This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.

Are you ready to make your first million? Click here and LET’S GO!

Sponsor: Klaviyo

The 2020 holiday season is here —and there’s no time to waste.

Klaviyo is how ecommerce brands grow.

With targeted segmentation, email automation, SMS marketing, and more… Klaviyo helps you create your ideal customer experience.

See why Klaviyo’s trusted by more than 50,000 brands, like Living Proof, Tipsy Elves, and Chubbies.

Keep your customers coming back. Get a free trial at www.klaviyo.com/influence.

Sponsor: Justuno

The best tool for on-site conversion rate optimization is Justuno – I use their Plus plan for clients like Schoolyard Snacks, a D2C low-carb snack brand whose ecommerce business is thriving.

With Justuno Plus you can easily create AI-powered upsells and cross-sells and drop them on a product page, in a flyout cart, at checkout: literally, anywhere there’s HTML.

Justuno Plus combines your product feed and commerce algorithms to learn what people are looking at and buying. You can quickly create tailored promotions for high-intent traffic segments.

With Plus, you’ll also get a dedicated Justuno strategist to guide you through the best CRO strategies and targeting rules.

And the results? They’re pretty badass: Justuno customers see a 135% lift in revenue in the first year of using the platform.

Even better? All these data points you’re collecting get passed into your other marketing tools, like Klaviyo, so you can close the loop in your omnichannel personalization strategy.

To learn more about Justuno Plus – and snag a 14-day free trial – visit www.justuno.com/influence

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email

Featured Posts

zero to launch

238: Zero to Launch: The Scaling Series, Part 1

In the first on our 5-part scaling series, where we talk about each stage of growth and the challenges you'll face as you scale, we're starting off with “zero to launch,” addressing some of the questions you’ll face when you’re going from an idea for a product to actually getting sales.