The “crush-it” culture of entrepreneurship almost led to me giving up the business I have today.
After two years at a fast-growing startup, I was pushed to the edge mentally and physically. I knew I had to walk away and form a vision for what I wanted my future to look like. It took eight years for me to go from burnout to freedom by building my business into what it is today, and creating that vision involved a lot of trial and error and reinvention.
In this episode I talk about some of the lowest points I’ve experienced as an entrepreneur, what it was like to close down a successful marketing agency, the trials of breaking up with a business partner, and the importance of defining success so you know what you’re actually working towards.
Episode Highlights
- 5:22 The early foundation of Austin’s journey as an entrepreneur
- 8:17 Invaluable experience gained from startup life and lessons learned from burnout
- 10:58 Making sales while you sleep: Austin’s introduction to ecommerce and email marketing
- 12:49 How the Ecommerce Influence podcast was born
- 14:04 The unexpected rise and intentional fall of Austin’s marketing agency
- 18:30 The most important thing to consider when forming a business partnership
- 20:32 Austin’s lowest point in his entrepreneurship journey
- 22:38 The lightbulb moment at a mastermind that led to the creation of a new business model
- 24:47 Crush-it culture resurfaces: how a second round of burn out changed the direction of Austin’s business
- 28:50 Hiring a business coach and building a membership site
- 31:23 The three current revenue drivers for Austin’s business
- 32:42 Austin’s huge mindset shift that led to steady and consistent growth
- 36:07 How to create more freedom in your life as an entrepreneur
- 40:20 Austin’s definition of success in business and life today
- 44:22 An unpopular opinion Austin has about business that many other entrepreneurs won’t agree with
Links and Resources:
- The Doing it Different Podcast
- Make a Difference Asia Conference
- Traffic & Conversion Summit
- James Schramko
- The Coalition
- Brand Guild
- Profit Summit
- @a_brawn on Twitter
- Brand Growth Experts
- Review or subscribe on iTunes
Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
Are you ready to make your first million? Click here and LET’S GO!
Sponsor: Klaviyo
It’s safe to say that most of us have been doing more shopping online lately. And if you’re an ecommerce brand, that means you might be seeing more first-time customers.
But once they’ve made that first purchase, how do you keep them coming back?
That’s what Klaviyo is for. Klaviyo is the ultimate marketing platform for ecommerce brands.
Klaviyo gives you the tools to build your contact list, send memorable emails, automate key messages, and more. Way, way more.
That’s why more than 40,000 ecommerce brands— like Chubbies, Eight Sleep, and Living Proof— use Klaviyo to build a loyal following. Strong customer relationships mean more repeat sales, enthusiastic word-of-mouth, and less depending on third-party ads.
Whether you’re launching a new business or taking your brand to the next level, Klaviyo can help you get growing faster. PLUS it’s free to get started!
Just visit klaviyo.com/influence to create your free account today.
Sponsor: Justuno
You may know Justuno for pop-ups but if you haven’t checked them out recently, they’re a full-blown CRO platform, yes, with pop-ups, but also with AI product recommendations, exit offers, FB Messenger, SMS capture and more.
Brands like Pura Vida Bracelets, Rothys, and MVMT use Justuno to capture and nurture their traffic to conversion. I recommend Justuno to my clients as a top CRO tool.
Now use AI cross-sells and upsells directly in-page or in-cart with Justuno Plus for higher AOV. Justuno Commerce AI ingests your product catalog then displays smart recommendations based on visitor behavior.
If you want to create a seamless experience from offsite to onsite with unified messaging, you need to check out Justuno.
Head over to justuno.com/influence to learn more, that’s J-U-S-T-U-N-O.com/influence
Ecommerce Founder's Growth Pack
Enter your email to get our proven resources that will help you achieve massive growth without the burnout.
Featured Posts
