141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
After two years at a fast-growing startup, I was pushed to the edge mentally and physically. I knew I had to walk away and form a vision for what I wanted my future to look like. It took eight years for me to go from burnout to freedom by building my business into what it is today, and creating that vision involved a lot of trial and error and reinvention.
In this episode I talk about some of the lowest points I’ve experienced as an entrepreneur, what it was like to close down a successful marketing agency, the trials of breaking up with a business partner, and the importance of defining success so you know what you’re actually working towards.
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
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It’s safe to say that most of us have been doing more shopping online lately. And if you’re an ecommerce brand, that means you might be seeing more first-time customers.
But once they’ve made that first purchase, how do you keep them coming back?
That’s what Klaviyo is for. Klaviyo is the ultimate marketing platform for ecommerce brands.
Klaviyo gives you the tools to build your contact list, send memorable emails, automate key messages, and more. Way, way more.
That’s why more than 40,000 ecommerce brands— like Chubbies, Eight Sleep, and Living Proof— use Klaviyo to build a loyal following. Strong customer relationships mean more repeat sales, enthusiastic word-of-mouth, and less depending on third-party ads.
Whether you’re launching a new business or taking your brand to the next level, Klaviyo can help you get growing faster. PLUS it’s free to get started!
Just visit klaviyo.com/influence to create your free account today.
You may know Justuno for pop-ups but if you haven’t checked them out recently, they’re a full-blown CRO platform, yes, with pop-ups, but also with AI product recommendations, exit offers, FB Messenger, SMS capture and more.
Brands like Pura Vida Bracelets, Rothys, and MVMT use Justuno to capture and nurture their traffic to conversion. I recommend Justuno to my clients as a top CRO tool.
Now use AI cross-sells and upsells directly in-page or in-cart with Justuno Plus for higher AOV. Justuno Commerce AI ingests your product catalog then displays smart recommendations based on visitor behavior.
If you want to create a seamless experience from offsite to onsite with unified messaging, you need to check out Justuno.
Head over to justuno.com/influence to learn more, that’s J-U-S-T-U-N-O.com/influence
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