BONUS: A look at CBO with Molly Pittman & Depesh Mandalia

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cbo
 

On today’s special BONUS episode we’re talking about CBO.

That’s Campaign Budget Optimization. Andrew sat down with expert digital advertisers Molly Pittman and Depesh Mandalia to talk about what’s happening with CBO, how it’s working, why it’s working the way that it is, and some tips to improve your campaigns.

They discuss:

  • Why you can’t treat CBO campaigns the same way as you were treating ABO campaigns
  • CBO misconceptions
  • When CBO works best
  • How to think about your budget when setting up CBO
  • CBO and Dynamic Creative
  • CBO best practices

Enjoy!

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