141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Today we’re talking with Helen Guo, co-founder of The Cereal School (now Schoolyard Snacks) about how she took her business from zero to 7 figures per month in just one year.
One of the key components of the business’ success is that Helen and her co-founder, Dylan, started by learning and running every aspect of the business themselves, before hiring agencies to take things over.
They also put a lot of initial time into building the brand organically, which made it easier to amplify with paid efforts as they’re scaling up.
Helen shares her amazing journey with us, as well as her tips for finding the right agency, and how to build a partnership that will last.
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
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What do sophisticated ecommerce brands like ColourPop, Huckberry, and Chubbies all have in common? They rely on Klaviyo to supercharge their growth.
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Creating memorable marketing moments for your customers has never been easier. There’s a reason why 67 brands move to Klaviyo every day.
Find out why, visit klaviyo.com/influence.
Are you struggling to grow your brand with your in-house marketing team? Or do you feel like your agency doesn’t fully understand you and your business goals? Maybe it’s time to kick off the New Year or new quarter with a new agency, one that had a 96% client retention rate in 2019.
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You can also ask any of their clients: Super Coffee, Enso Rings, Pampers, about their improved conversion rates, landing page offerings, and custom funnels.
Lunar Solar Group treats every client, big or small, like a number one priority.
Their performance creative division, which helps create studio product photography, lifestyle photography, video, and ad design truly moves the needle.
Their work is completely data-driven, and on average clients will see a 20-30% lift in ROAS from that new creative.
Lunar Solar Group is truly the marketing agency that, as they say, does good work, and never sleeps.
You can learn more about them at LunarSolarGroup.com
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