119: [Case Study] The Science of Influence: How To Double Your Business Using Instagram

Hosted by: Austin Brawner with Andrew Foxwell

Have you worked with Influencers to grow your business? Or thought about doing it?

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EI 119

Have you worked with Influencers to grow your business? Or thought about doing it?

If so, this episode is for you. Chase Fisher spills the beans with a real-life case study on how Blenders Eyewear used “Influencers” to help them grow to mid 7 figures. We cover both the big picture of whether or not you should use influencers, as well as the nitty gritty behind the scenes of how to make it work.

Interview Highlights

  • 1:00 Who is the “The Fish” and what does he know about Influencer Marketing?
  • 4:05 How did Blenders Eyewear get started?
  • 5:12 How to get started with Influencer Marketing
  • 6:50 Should you build content on your own?
  • 8:20 How to use FREE products to build influencer relationships
  • 10:04 Organization is key to forming solid strategies
  • 11:46 Is brand loyalty gone?
  • 12:20 How to determine legit influencers verses posers…
  • 15:53 What is the process for reaching out to new influencers?
  • 19:40 Outlining strategies…the tools
  • 23:58 How to track influencer marketing
  • 26:06 The association between influencers and traffic…
  • 28:05 Systems for gathering ideal product images
  • 33:30 Discovering your competitive advantage…
  • 36:50 Why “ain’t nobody got time for that?”

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