052: The 7 Most Important Principles Of Conversion Centered Design – Oli Gardner

Hosted by: Austin Brawner with Oli Gardner

Oli Gardner has seen more landing pages than anyone on the planet.

  • Listen on Apple Podcasts
  • Listen on Stitcher
  • Listen on Google Podcasts
  • Listen on Spotify
oli gardner conversion centered design

Oli Gardner has seen more landing pages than anyone on the planet.

As a result, he has identified and mastered the 7 most important principles of conversion centered design to help you convert more visitors into paying customers.

He is the co-founder of Unbounce, an industry-leading landing page platform that allows marketers to build, publish and a/b test landing pages without IT.

With 17 years working in the field of interactive web design and development, his career has taken him from small startup companies to the heights of Creative Director at the online entertainment powerhouse Bodog.


His roles ranged from Interaction Designer to establishing and leading Bodog’s first usability team, to inspire a team of user-centered practitioners as the creative lead responsible for re-defining the vision of a billion dollar organization.

Oli is an opinionated writer and international speaker on Conversion Centered Design, and is widely respected, and feared, for gently telling it like it is when it comes to conversion optimization on landing pages.

Key Takeaways from the Show

  • 3 questions to help you identify usability problems on your pages
  • 7 principles of conversion centered design
  • The WWWH quick-start exercise to writing landing pages quickly
  • How to maximize your confirmation pages for secondary conversions

Links / Resources

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email

Featured Posts

zero to launch

238: Zero to Launch: The Scaling Series, Part 1

In the first on our 5-part scaling series, where we talk about each stage of growth and the challenges you'll face as you scale, we're starting off with “zero to launch,” addressing some of the questions you’ll face when you’re going from an idea for a product to actually getting sales.