141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
As a result, he has identified and mastered the 7 most important principles of conversion centered design to help you convert more visitors into paying customers.
He is the co-founder of Unbounce, an industry-leading landing page platform that allows marketers to build, publish and a/b test landing pages without IT.
With 17 years working in the field of interactive web design and development, his career has taken him from small startup companies to the heights of Creative Director at the online entertainment powerhouse Bodog.
His roles ranged from Interaction Designer to establishing and leading Bodog’s first usability team, to inspire a team of user-centered practitioners as the creative lead responsible for re-defining the vision of a billion dollar organization.
Oli is an opinionated writer and international speaker on Conversion Centered Design, and is widely respected, and feared, for gently telling it like it is when it comes to conversion optimization on landing pages.
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