141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
If you primarily rely on pixels or cookies for conversion tracking, you need to know about Facebook's new Conversions API, or else you'll be facing some serious data tracking challenges every soon.
With the increasing pressure to provide more privacy to consumers, businesses like Apple are making strides to limit consumer information and Google has announced they’ll be removing the ability to use 3rd party browser cookies by 2022. This means that eCommerce business owners who rely on pixels for conversion tracking are going to need to find new ways to stay ahead.
In today’s episode, Andrew Foxwell and I talk about Facebook’s new Conversions API, why you need to install it on your site, how it’s been shown to increase conversion reporting by 30% and what you can do with that new information.
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
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With SMS quickly becoming the most important marketing channel of the decade, many ecommerce brands are excited to get their piece of the pie.
But, with so many SMS tools popping up, it’s hard to know which tool is the best fit for your growing brand.
Postscript is the leading SMS marketing platform that is laser-focused on one thing, building the best SMS platform for ecommerce brands on Shopify.
Using Postscript, your team can grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns and automations, have two-way conversations with customers, and unlock a brand new marketing channel that drives bigtime ROI for your store.
Postscript is trusted by thousands of growing Shopify & Shopify Plus stores to manage their SMS marketing.
Stop treating SMS like email, and instead, respect the inbox, create hyper-segmented campaigns using your data, and make your customers happy.
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