Would you quit your day job and move to Miami to sell your new product while playing on the beach? Sounds like a dream and this founder made it a reality, with a lot of hard work, motivation, and talent.
This episode’s guest is Chris Meade, the founder of Crossnet, one of the fastest-growing games in the US.
Chris has been on an incredible journey from quitting his job at Uber to moving to Miami to sell his dream game on the beaches. Crossnet has grown incredibly fast due to an organic viral video and word-of-mouth marketing with live events and influencers. In just a few years they’ve gone from selling 2-5 nets a month to an 8-figure business.
Crossnet started as DTC and has expanded into big-box retail and Chris shares some of the opportunities and challenges that came with that shift.
This is a great founder’s story and an inspiration if you have a product idea. I hope you enjoy it!
Episode Highlights
- 4:21 What exactly is Crossnet
- 5:09 How the idea of Crossnet was born
- 7:36 Getting people to care about a brand at the start
- 10:09 The catalyst & viral video that started the growth
- 13:02 Being frugal and why Crossnet has been successful
- 13:50 Initial marketing wins
- 15:17 Talking to customers and adjusting marketing to speak to them
- 16:50 The role of founder and changes from 2 sales a day to 8-figures
- 18:11 Going from eCommerce DTC to big box retail
- 20:54 iOS 14: its impact and how Crossnet is measuring metrics now
- 23:43 Tips for success with influencers
- 25:47 Structuring retainer deals with influencers
- 27:24 Supply chain issues and manufacturing in China
- 32:03 Advertising: agencies or in-house?
- 33:55 Lessons from running a seasonal business
- 36:21 Chris’s favorite marketing resources
- 37:47 Content marketing on LinkedIn
- 39:40 Keeping a team engaged and excited about the product
Links And Resources
- Crossnetgame.com
- @Cjmeade on LinkedIn
- @chrismeadej on Twitter
- Book: Double Your Profits by Bob Fifer
- The Coalition
- @a_brawn on Twitter
- Review or subscribe on iTunes
Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
Are you ready to make your first million? Click here and LET’S GO!
Sponsor: Klaviyo
Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast growing list of customers in a personalized way, but also get time back to work on the rest of your business?
Do you ever wonder how the companies you admire, the ones that redefine their categories, like Living Proof and Chubbies, do it?
They do it by building relationships with their customers from the very beginning, while also evolving in real time as their customer’s needs change
These companies connect quickly with their customers, collect their information and start creating personalized experiences and offers that inspire rapid purchase…often within minutes of uploading their customer data
Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.
To learn more about how Klaviyo helps you own your growth, visit www.klaviyo.com/influence.
Sponsor: Optimonk
At Ecommerce Influence, we struggled to answer the same question as most of our listeners: how do we best monetize our hard-earned website traffic? We wanted to improve conversions, personalize experiences for our site visitors, and create popups that people actually love.
Lucky for us, we found a solution — OptiMonk. Companies like BlendJet, Avon, and The Body Shop use OptiMonk, because their solutions can boost an online store’s revenue by 20%.
OptiMonk can help you increase average order value, decrease cart abandonment, and collect valuable customer feedback. We worked with Optimonk to create a collection of high-converting popup templates exclusively for our listeners.
Visit optimonk.com/influence to check them out, AND get a 50% discount off your first 3 months.
Ecommerce Founder's Growth Pack
Enter your email to get our proven resources that will help you achieve massive growth without the burnout.
Featured Posts
Related Content
