141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Would you quit your day job and move to Miami to sell your new product while playing on the beach? Sounds like a dream and this founder made it a reality, with a lot of hard work, motivation, and talent.
This episode’s guest is Chris Meade, the founder of Crossnet, one of the fastest-growing games in the US.
Chris has been on an incredible journey from quitting his job at Uber to moving to Miami to sell his dream game on the beaches. Crossnet has grown incredibly fast due to an organic viral video and word-of-mouth marketing with live events and influencers. In just a few years they’ve gone from selling 2-5 nets a month to an 8-figure business.
Crossnet started as DTC and has expanded into big-box retail and Chris shares some of the opportunities and challenges that came with that shift.
This is a great founder’s story and an inspiration if you have a product idea. I hope you enjoy it!
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