141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Crowdsourcing in ecommerce isn’t exactly a new thing, but Jake Nickell of Threadless is credited with starting the trend.
A trend that helped his company hit $30 million plus.
Jake co-founded Threadless in 2000, a company based out of Chicago that combines an online community of artists and an eCommerce website.
He started Threadless with just $1,000 of his own money and has since seen revenues go from $1.5 million in 2004, $6.5 million in 2006, and the most recent estimate puts revenues as high as $30 million in 2011.
Each week, about 1,000 designs are submitted online and are put to a public vote. After further review and some additional scoring and feedback, 10 designs are chosen, printed on clothing and other products, and then sold worldwide through the online store, selling about 120,000 t-shirts per month.
Jake made “crowdsourcing” an essential part of the business plan (even though he doesn’t use the term anymore because of the way it is now perceived), building a thriving community that consists of 2.5 million+ members that have helped him build his business from a $1,000 startup to a $30 million behemoth.
In this episode, he’s going to talk to us today about his online path to $30million+.
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