187: Customer Loyalty Secrets From a 7-figure Business

Hosted by: Austin Brawner with Amber Reynolds, Ed Glassman

Magical things can happen in your business with a strong brand and a loyal customer base.

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customer loyalty

Magical things can happen in your business with a strong brand and a loyal customer base.

Bryan Anthonys’ founders Amber Reynolds and Ed Glassman built a seven-figure business, in part by creating a brand and products that their customers feel deeply connected with.

Today the husband and wife team share the story of how they built their business, the lessons they’ve learned along the way, and the secret to their customer loyalty.


Episode Highlights

  • 4:07 From hustling on Ebay to building their own ecommerce store: the story of how Ed and Amber started Bryan Anthonys.
  • 8:52 What’s working for Ed and Amber’s business right now.
  • 9:35 Tough lessons learned when it comes to expanding your product portfolio.
  • 10:55 The strength of Bryan Anthonys’ brand and how they design products that really connect with people.
  • 14:44 How Ed and Amber’s build customer loyalty.
  • 16:44 Why Bryan Anthonys made the bold decision to have all aspects of their business (manufacturing, shipping, distribution) based in the US and the impact it’s had on their vendors.
  • 21:02 Bryan Anthonys approach to customers service and one story that set them as the gold standard for Gracie.
  • 25:48 How Bryan Anthonys uses text message marketing to bring in revenue from cart abandoners.
  • 29:15 The power and value of having a good agency partner and what it’s done for Ed and Amber’s business.
  • 31:37 What to expect with Bryan Anthonys in the upcoming years.

Links And Resource

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Sponsor: Klaviyo

Today’s episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo’s impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You’ll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we’ll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

Also, as you’re going through this, they’re going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

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