141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Ed Hallen helps ecommerce companies easily implement data-driven email marketing that actually works through his platform, Klaviyo.
He is a co-founder of Klaviyo, an ecommerce-focused email service provider that provides you with better email through data drive personalization and targeting.
From powerful A/B testing to automatic analysis of conversions, Klaviyo helps you maximize the impact of your email on key metrics.
He received his MBA from MIT, worked at Google, and led product management for Applied Predictive Technologies where he the guided product and technology vision for a team of 15 engineers and consultants.
Ed has used those experiences to create one of the most robust email service providers for ecommerce businesses, one that we recommended to all of our clients.
In today’s episode, Ed helps us understand all components in data-driven email marketing.
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