The reality is, nobody cares about your product. That may sound harsh, but your customers and prospects only care about themselves.
In this episode, David Meerman Scott teaches us how to get your prospects to care, and what the Grateful Dead can teach you about marketing so that you can reach your buyers more directly to drive more revenue.
David is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business.
His 2007 book “The New Rules of Marketing & PR” opened people’s eyes to the new realities of marketing and public relations on the Web, and with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, “New Rules” is now a modern business classic.
He has written a total of 10 books (3 international bestsellers), his most recent being “The New Rules of Sales and Service; How to Use Agile Selling, Real-time Customer Engagement, Big Data Content, and Storytelling to Grow Your Business.”
He delivers keynote speeches at conferences and company meetings all over the world (41 countries / 7 continents) including Google, Ford Motor Company, Century 21, National Geographic, Hubspot and many others.
Oh, and fun note here: In Japan’s go-go years, David was one of the first twenty-something gaijin (guy-gin) male models in Tokyo to specialize in the young businessman look.
Key Takeaways from the Show
- What the Grateful Dead can teach you about marketing
- Why people don’t care about your product and what to do about it
- Differentiating yourself by asking the right questions to your customers
- How Grain Surfboards makes a $2,000 sale seem easy
Links / Resources
- David’s Website
- Follow David On Twitter
- David’s New Book – The New Rules of Sales and Service
- The New Rules of Marketing & PR
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