233: Agencies Aren’t Your Enemy: How to Work Together & Build a Better Brand

Hosted by: Austin Brawner with Susan Wenograd

Digital agencies get a bad rap these days.

  • Listen on Apple Podcasts
  • Listen on Stitcher
  • Listen on Google Podcasts
  • Listen on Spotify
digital agency

Digital agencies get a bad rap these days.

From providing inflated results to wasting time on dead-end tactics, many businesses have fired their agencies and moved things in-house.

However, agencies aren’t the enemy. You just have to understand how to build the right relationship with them, and truly integrate them with your team.

Our guest today is Susan Wenograd the CMO of digital agency Aimclear.

We talk with Susan about the shift she’s seeing in where brands are directing their paid ad spend, and the issues of attribution that are coming along with it. She talks about how to build a deeper relationship with your agency so they can bring you greater success, and her thoughts around navigating the digital landscape as things continue to change and evolve.

This episode is a must-listen whether you’re a digital agency or doing digital marketing in-house for a brand.


Episode Highlights

  • 8:01 What the role of CMO looks like at a digital agency.
  • 10:06 The changes in where brands are spending their paid media dollars.
  • 14:43 Today’s analytics are not the analytics of the future, and why attribution objectives may continue to get less defined.
  • 18:08 How to spot an agency that’s getting results that are too good to be true.
  • 21:26 If you want your agency to be a better partner, you need to more transparent.
  • 24:58 As an agency, it’s important to have the difficult conversations and be a leader.
  • 30:17 Global perspectives on digital marketing and where the US is falling behind.
  • 34:35 You cannot fix broken strategy by optimizing tactics.
  • 37:02 If you’re entire marketing plan only consists of spending $300K/month on Facebook, you do not have a brand (and that’s a problem).
  • 41:06 Why fluidity and flexibility are the keys to long-term success.
  • 42:35 Is it time to hand bidding control over to Facebook?

Links And Resources

Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?

If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.

This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.

Are you ready to make your first million? Click here and LET’S GO!

Sponsor: Klaviyo

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the growth marketing platform chosen by the brands you love. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships. And the results speak for themselves—those brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Visit klaviyo.com/influence.

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email

Featured Posts

zero to launch

238: Zero to Launch: The Scaling Series, Part 1

In the first on our 5-part scaling series, where we talk about each stage of growth and the challenges you'll face as you scale, we're starting off with “zero to launch,” addressing some of the questions you’ll face when you’re going from an idea for a product to actually getting sales.