141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
From providing inflated results to wasting time on dead-end tactics, many businesses have fired their agencies and moved things in-house.
However, agencies aren’t the enemy. You just have to understand how to build the right relationship with them, and truly integrate them with your team.
Our guest today is Susan Wenograd the CMO of digital agency Aimclear.
We talk with Susan about the shift she’s seeing in where brands are directing their paid ad spend, and the issues of attribution that are coming along with it. She talks about how to build a deeper relationship with your agency so they can bring you greater success, and her thoughts around navigating the digital landscape as things continue to change and evolve.
This episode is a must-listen whether you’re a digital agency or doing digital marketing in-house for a brand.
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
Are you ready to make your first million? Click here and LET’S GO!
What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?
They rely on Klaviyo, the growth marketing platform chosen by the brands you love. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships. And the results speak for themselves—those brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone.
From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.
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