141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
John Pinto founder of BoomBoom Naturals (all-natural nasal sticks) and he’s been a friend of mine for over 10 years, we met and got our start together working at our first job out of college.
In this episode, we talk about John’s journey with BoomBoom, what he’s learned in DTC and acquiring over 500,000 customers through Facebook and online marketing, and his recent (and very successful) shift from DTC to big box stores.
We also talked about life balance, being an entrepreneur with kids and what that looks like. John’s one of the most balanced people that I know and he shares some of his ideas and hacks around how he’s been able to keep that going while building a large and fast-growing company.
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