The Golden Era of the direct-to-consumer business may very well be over.
But there are still ecommerce brands out there who are crushing it and in today’s episode we explore some of the reasons why.
Former Shopify Plus blog editor Aaron Orendorff has written a ton about ecommerce and the direct-to-consumer craze.
Today we have a thoughtful conversation about what it means to build an ecommerce brand in the current climate, what some fast-growing, successful companies are doing to show up in a more unique way, and how a bigger picture process around customer acquisition is helping them succeed.
Enjoy!
Episode Highlights
- 7:00 Introducing Aaron Orendorff and his two distinct professional lives.
- 10:26 Aaron’s transition from Seminary to Shopify Plus.
- 16:03 Why the Golden Era of direct-to-consumer is over.
- 18:26 How do small ecommerce brands with limited products succeed at shifting categories to scale up?
- 24:18 Engineering AOV from the start to the end of your sales funnel.
- 28:58 Good loyalty program tactics.
- 29:59 The three ingredients to a successful loyalty program.
- 33:37 Some companies who are killing it with their rewards programs.
- 37:23 Why it’s better to drive paid media to content rather than your product page.
- 41:52 SEO as part of the long game for the success of your ecommerce brand…is it right for everyone?
- 44:13 Which brands should invest in content and which ones shouldn’t.
- 48:58 You can’t build a brand around itself, you build it around your community.
Links And Resources
- MarketingProfs
- How direct-to-consumer brands can avoid startup purgatory (VentureBeat)
- The State of D2C Marketing in 2019 (Yotpo)
- GHOST Loyalty Program
- @AaronOrendorff on Twitter
- @WilsonGHung on Twitter
- @a_brawn on Twitter
- @AndrewFoxwell on Twitter
- Foxwell Digital
- Brand Growth Experts
- Review or subscribe on iTunes
Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
Are you ready to make your first million? Click here and LET’S GO!
Sponsor: Klaviyo
Whether you are just getting your business off the ground or looking for new ways to scale, Klaviyo offers fast, simple, and repeatable ways to grow.
With Klaviyo, you can personalize your marketing, build your customer relationships, and automate your online sales.
And they’ve got a fun and rewarding program just for you. They are giving away $5k and a trip to Klaviyo Boston if you tell them your growth story.
Simply fill out the short entry form at Klaviyo.com/ownedgrowthstories detailing how you have owned your brand’s growth for a chance to win.
Learn more and enter at Klaviyo.com/ownedgrowthstories.
Ecommerce Founder's Growth Pack
Enter your email to get our proven resources that will help you achieve massive growth without the burnout.
Featured Posts
