141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
His company was built entirely through YouTube Marketing, making them one of Shopify’s Top 10 ecommerce Stores by Revenue in 2011 and 2012.
Luxy Hair is a customer-centric hair extensions ecommerce retailer. The business was born when his wife Mimi was looking for hair extensions for their wedding but wasn’t able to find what she was looking for. When they realized how hard it was to find good hair extensions, they knew they had stumbled on to a business opportunity.
Alex and Mimi put up $20k, mostly on credit, to get their first supply and they haven’t looked back, posting 7-figure PROFITS annually.
In addition to Luxy Hair, Alex is the co-founder of Dreamers & Creators, a marketing strategy and execution firm for the entrepreneurial enterprise, and he’s a co-founder at Intelligent Change, where they make cool products that make people happier.
In this episode, Alex chats with us about his incredibly successful ecommerce YouTube profit formula. It’s a step by step process that really clarifies how to create extremely successful content marketing.
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