223: Are You Addicted to Your Business? The Truth about Entrepreneurial Burnout

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Entrepreneurial Burnout
 

You look up at the clock and realize you’ve been working for 14 hours.

You’ve still got a dozen more emails to respond to before you can go home, maybe spend a little time with your family, then get 4 hours of sleep and start the cycle again the next day.

Sound familiar? This, my friends, is the recipe for burnout.

As an entrepreneur, it’s easy to get addicted to your work and feel like if you’re not spending 16 hours a day trying to grow your business, the person who is will beat you to the top.

Burnout isn’t talked about enough in the ecommerce world.

But today we’re changing that in our conversation with Mike Jackness, Co-Founder of EcomCrew and someone who has built and sold multiple businesses.

Mike shares the story of how he got started in ecommerce, his criteria for buying a business, and what it means to deal with entrepreneurial burnout.

This conversation really hit home for us, and we hope you get a lot out of it.

Episode Highlights

  • 6:28 Mike’s life on the road for the last several months.
  • 7:52 Who is Mike Jackness and how did he get started in ecommerce?
  • 9:30 From ice wraps to adult coloring books: the variety of businesses Mike’s been involved with over the years.
  • 11:49 Big opportunities in ecommerce right now that will help your brand stand out.
  • 14:27 The criteria Mike’s looking for as he’s thinking about buying another business.
  • 18:53 Strategies for increasing average order value and customer lifetime value.
  • 23:24 If you’re going to launch a new product, make sure it has synergy with the rest of your brand.
  • 26:05 The truth about entrepreneurial burnout and the importance of having connections and support.
  • 30:05 Things to watch out for to help prevent yourself from burning out and the ongoing struggle of running a business.
  • 34:35 How do you create an environment where you don’t have to compete?
  • 36:25 The importance of identifying the time when you’re actually being productive.
  • 39:12 Technical challenges of living on the road.

Links And Resources

Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?

If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.

This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.

Are you ready to make your first million? Click here and LET’S GO!

Sponsor: Klaviyo 

Behind on planning for Black Friday and Cyber Monday? Klaviyo is here to help.

Klaviyo is the growth marketing platform chosen by the innovative D2C brands you love. And the results speak for themselves—those brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone.

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Visit klaviyo.com/influence to get Klaviyo’s holiday planning guide. Remember, that’s Klaviyo.com SLASH Influence.

Sponsor: Intercom

There’s no room for idle chat in marketing. So if email is your only moneymaker, make room for something new: Intercom.

Intercom is the only business Messenger that starts with real-time chat, then keeps growing your business with conversational bots and guided product tours. Take Intercom customer, Unity. In just 12 months, they converted 45% more visitors through Intercom’s Messenger.

Make room for a new revenue channel. Go to intercom.com/marketing

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