In this week’s episode, we share some of the big discoveries we’ve made on Facebook.
As you know, Facebook changes quickly and this episode is designed to give you a flash briefing on what is currently working for our clients.
Right now we are in a phase, and we have been for about 6 months now, where social proof, i.e. comments, likes, and shares on a post are overweighted in the Facebook Auction and in the Facebook algorithm.
That means, if you have a post that has a considerable amount of social proof on it, your relevance score, that’s the score from 0 to 10 that will determine what your pricing is and the results you will get, you’ll get a higher relevance score which will give you a slight advantage in the Facebook algorithm.
You’ll learn about this and more during today’s episode!
Interview Highlights
- 1:00 Inside the mind of Andrew Foxwell
- 1:26 What’s big right now on social media?
- 3:30 Could international FB ads help your business?
- 5:22 Start implementing this in your FB ad campaigns right now
- 7:55 Massive audience size can mean two things
- 9:32 Are look-a-like ad campaigns beneficial?
- 10:48 Running add-to-cart vs. running for purchase…
- 12:40 “Throwing mud intelligently at a wall”
- 14:01 The reach objective…is it intelligent?
- 15:40 What to expect in the next episode…
Links / Resources
- Foxwell Digital (Andrew’s website)
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