141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
As you know, Facebook changes quickly and this episode is designed to give you a flash briefing on what is currently working for our clients.
Right now we are in a phase, and we have been for about 6 months now, where social proof, i.e. comments, likes, and shares on a post are overweighted in the Facebook Auction and in the Facebook algorithm.
That means, if you have a post that has a considerable amount of social proof on it, your relevance score, that’s the score from 0 to 10 that will determine what your pricing is and the results you will get, you’ll get a higher relevance score which will give you a slight advantage in the Facebook algorithm.
You’ll learn about this and more during today’s episode!
Enter your email to get our proven resources that will help you achieve massive growth without the burnout.