118: 3 Facebook Ad Hacks Everyone Should Steal from Andrew Foxwell

Hosted by: Austin Brawner with Andrew Foxwell

In this week's episode, we share some of the big discoveries we've made on Facebook.

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In this week’s episode, we share some of the big discoveries we’ve made on Facebook.

As you know, Facebook changes quickly and this episode is designed to give you a flash briefing on what is currently working for our clients.

Right now we are in a phase, and we have been for about 6 months now, where social proof, i.e. comments, likes, and shares on a post are overweighted in the Facebook Auction and in the Facebook algorithm.

That means, if you have a post that has a considerable amount of social proof on it, your relevance score, that’s the score from 0 to 10 that will determine what your pricing is and the results you will get, you’ll get a higher relevance score which will give you a slight advantage in the Facebook algorithm.

You’ll learn about this and more during today’s episode!

Interview Highlights

  • 1:00 Inside the mind of Andrew Foxwell
  • 1:26 What’s big right now on social media?
  • 3:30 Could international FB ads help your business?
  • 5:22 Start implementing this in your FB ad campaigns right now
  • 7:55 Massive audience size can mean two things
  • 9:32 Are look-a-like ad campaigns beneficial?
  • 10:48 Running add-to-cart vs. running for purchase…
  • 12:40 “Throwing mud intelligently at a wall”
  • 14:01 The reach objective…is it intelligent?
  • 15:40 What to expect in the next episode…

Links / Resources

  1. Foxwell Digital (Andrew’s website)

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