207: Five Ways I’ve Failed on Facebook in 2019 (And What You Can Learn From Them)

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failed on facebook
 

It’s our goal to help our clients succeed, but even the experts get it wrong sometimes.

As we’ve seen in the first six months of the year, things have changed wildly within Facebook. Today, Andrew shares some of the advice he’s given that hasn’t worked out. And while he’s never intentionally led anyone astray, things don’t always go as planned. Andrew talks about five times his advice has failed on Facebook and the lessons learned from those mistakes.

We hope by sharing some of the worst Facebook advice of the year we’ll prevent you from making any of these mistakes yourself.

Enjoy!

Episode Highlights

  • 3:02 Why we’re talking about failure.
  • 6:11 Budget advice: what we’ve said before and how we’d correct it.
  • 10:35 Creative is the most important part of the FB ad equation, bottom line.
  • 13:15 The gut check question to ask yourself before you run with your creative content.
  • 14:55 Honesty around product market fit when you have a very specific niche.
  • 18:40 Campaign budget optimization: it’s still the Wild West.
  • 22:00 Not all lookalike audiences are created equal.
  • 23:42 How to determine if your audience is viable for creating a lookalike audience.

Links And Resources

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