303: The Future of Ecommerce: Consumer Privacy, Successful Business Models, & High-Converting Content

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the future of eCommerce
 

From changes in consumer privacy to new business models popping constantly, the Ecommerce landscape is changing and it’s changing fast.

Here to help you keep up is my good friend Brett Curry. Brett is an entrepreneur, eCommerce strategist, and host of the eCommerce Evolution podcast. He leads an incredibly talented team at OMG Commerce, and today we’re diving into what’s new in eCommerce.

We talk about the future of eCommerce advertising and who should be most concerned about upcoming privacy changes. Brett shares his formula for creating consistently great content, I share what makes lucrative subscription models work, and we touch on how our roles as CEOs and operators have evolved as our businesses have grown.

Episode Highlights:

  • 4:44 The future of eCommerce: A return to the renaissance
  • 8:26 Google’s changes to audience targeting and attribution
  • 11:29 Why agencies and freelancers should be weary of privacy changes
  • 19:12 The formula for consistently creating high-converting content
  • 28:02 Why subscription models aren’t going away anytime soon
  • 31:13 How to make a subscription model work for your business
  • 35:51 Three types of subscription models to consider
  • 42:31 How to keep up with the speed of change in business
  • 44:32 What being a basketball coach and CEO have in common
  • 48:10 Austin’s perspective shift on his role in business
  • 53:43 Check out the eCommerce Evolution Podcast

Links and Resources:

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Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.

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Sponsor: ShipBob

Storing your inventory, picking and packing boxes all night, and shipping your orders is a huge pain and takes a lot of time. And you’ve gotta do it…either yourself or hand it off to somebody else!

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