From changes in consumer privacy to new business models popping constantly, the Ecommerce landscape is changing and it’s changing fast.
Here to help you keep up is my good friend Brett Curry. Brett is an entrepreneur, eCommerce strategist, and host of the eCommerce Evolution podcast. He leads an incredibly talented team at OMG Commerce, and today we’re diving into what’s new in eCommerce.
We talk about the future of eCommerce advertising and who should be most concerned about upcoming privacy changes. Brett shares his formula for creating consistently great content, I share what makes lucrative subscription models work, and we touch on how our roles as CEOs and operators have evolved as our businesses have grown.
Episode Highlights:
- 4:44 The future of eCommerce: A return to the renaissance
- 8:26 Google’s changes to audience targeting and attribution
- 11:29 Why agencies and freelancers should be weary of privacy changes
- 19:12 The formula for consistently creating high-converting content
- 28:02 Why subscription models aren’t going away anytime soon
- 31:13 How to make a subscription model work for your business
- 35:51 Three types of subscription models to consider
- 42:31 How to keep up with the speed of change in business
- 44:32 What being a basketball coach and CEO have in common
- 48:10 Austin’s perspective shift on his role in business
- 53:43 Check out the eCommerce Evolution Podcast
Links and Resources:
- OMG Commerce
- eCommerce Evolution Podcast
- Brett Curry on Twitter
- Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
- The Automatic Customer by John Warrillow
- The Art of Selling Your Business by John Warrillow
- The Membership Economy by John Warrillow
- Podcast 295: Building A $100MM Brand: The Story Behind Snow Teeth Whitening
- @a_brawn on Twitter
- Review or subscribe on iTunes
Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
Are you ready to make your first million? Click here and LET’S GO!
Sponsor: Klaviyo
Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast growing list of customers in a personalized way, but also get time back to work on the rest of your business?
Do you ever wonder how the companies you admire, the ones that redefine their categories, like Living Proof and Chubbies, do it?
They do it by building relationships with their customers from the very beginning, while also evolving in real time as their customer’s needs change
These companies connect quickly with their customers, collect their information and start creating personalized experiences and offers that inspire rapid purchase…often within minutes of uploading their customer data
Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.
To learn more about how Klaviyo helps you own your growth, visit www.klaviyo.com/influence.
Sponsor: ShipBob
Storing your inventory, picking and packing boxes all night, and shipping your orders is a huge pain and takes a lot of time. And you’ve gotta do it…either yourself or hand it off to somebody else!
That’s why I’m happy to talk about ShipBob, the global fulfillment leader for ecommerce brands like you. They support over 5,000 brands across nearly 20 fulfillment centers in the US, Canada, and Europe, plus integrate with everybody from Shopify and Facebook to Amazon and Walmart.
This quote from customer Courtney Lee, the founder of Prymal Coffee, says it all: “I felt like I couldn’t grow until I moved to ShipBob. And my CPA even said to me, ‘thank god you switched to ShipBob.’”
I mean…who gets compliments from their accountant? Anyways, fulfillment is crazy time-intensive, so hand it over to the best of the best for fast and affordable shipping around the world. Go to ShipBob.com/Influence and get $500 in free shipping credits.
Ecommerce Founder's Growth Pack
Enter your email to get our proven resources that will help you achieve massive growth without the burnout.
Featured Posts
