141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Our guest today is Andrew Rosch, Director of Channel Marketing Strategy for Trek Bicycle.
He joins us to talk about what it looks like to manage a global strategy team for a huge global organization, the importance of only focusing on a few key metrics, why email is still his favorite marketing channel, organic content strategies that are working for Trek, and much more.
If you’re growing a large business, or you have aspirations to grow into a large business, you won’t want to miss this episode.
Enjoy!
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