141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
In this Greatest Hits episode we're revisiting a conversation Traeger Grillswith's Director of Acquisition who talks about how holistic marketing can unify your brand across all marketing channels and make it stand out from the competition.
Jesse Semchuck joins us to share how a holistic growth strategy has contributed to Traeger’s success. He outlines the makeup of his marketing team, how internal teams and third-party agencies interact, and how a holistic growth approach can create more synergy across all marketing initiatives and the organization.
Tune in and find out if holistic marketing is something you should use in your business.
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