Holistic Habitat self-taught their way to Facebook Ads success. Here’s why they doubled their ad budget in 2020.
Kristin Holler is the co-creator of Holistic Habitat, an eCommerce home decor company for the socially conscious. I met Kristin in 2019 and have worked with her inside the Coalition, and most recently, as a member of Intentional Wealth. Since we started working together, her business has grown tremendously and email marketing makes up 30% of her monthly sales. However, that’s not the only lever Kristin has learned how to master.
With a roll-up-your-sleeves mentality, Kristin has led Holistic Habitat through the ever-changing landscape of Facebook ads, the COVID-19 pandemic, market shifts and so much more. She’s here to share how they grew 500% in 2018, how she became a Facebook ads pro, and the secret behind creating ads that convert. We also dive into the biggest leadership takeaways of 2020 and how to get out of your own way.
Episode Highlights:
- 4:21 How Kristin started as an eCommerce entrepreneur
- 7:27 The moment Kristin realized Holistic Habitat had potential
- 9:55 How Holistic Habitat grew 500% in 2018
- 12:53 Why Kristin doubled her FB ads budget at the beginning of COVID-19
- 16:53 The biggest leadership takeaways from 2020
- 19:13 Working in the Coalition: How Kristin increased profits and got out of her own way
- 23:25 Becoming a Facebook ads pro
- 26:23 How to run Facebook ads that convert
- 28:32 Holistic Habitat’s unforgettable marketing mishaps
- 31:10 Advice for purpose-driven brands trying to build customer loyalty
- 33:57 The #1 thing Kristin wishes she knew before starting her entrepreneurship journey
- 35:27 What’s keeping Kristin up at night
- 37:16 Lessons from COVID-19 that keep moving the needle
- 38:43 How Holistic Habitat creatively increases their average order value
- 41:52 Get in touch with Kristin
Links and Resources:
Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
Are you ready to make your first million? Click here and LET’S GO!
Sponsor: Klaviyo
Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast-growing list of customers in a personalized way, but also get time back to work on the rest of your business?
Do you ever wonder how the companies you admire, the ones that redefine their categories, like Living Proof and Chubbies, do it?
They do it by building relationships with their customers from the very beginning, while also evolving in real-time as their customer’s needs change
These companies connect quickly with their customers, collect their information and start creating personalized experiences and offers that inspire rapid purchase…often within minutes of uploading their customer data
Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.
To learn more about how Klaviyo helps you own your growth, visit www.klaviyo.com/influence.
Sponsor: Gorgias
This episode is also brought to you by Gorgias. Gorgias helps ecommerce brands deliver the best customer support experience to drive more loyalty, retention, and sales.
Providing fast, always-on, personalized shopping experiences has traditionally been challenging. Enter Gorgias, whose machine learning helpdesk automates up to 25% of commonly asked questions and frees up your team, transforming them from support agents into sales generators. From one single platform, brands can offer effective and fast customer support, regardless of the communication channel.
Having an eCommerce customer support solution that can field questions and resolve issues with ease and empathy is a critical piece to any store’s success in 2021 and beyond.
Get your 2nd month free when you sign up at ecommerceinfluence.com/gorgias and turn your support from painful to exceptional.
Ecommerce Founder's Growth Pack
Enter your email to get our proven resources that will help you achieve massive growth without the burnout.
Featured Posts
