351: How to Get Press: PR, Influencers and Earned Media vs Affiliate Marketing

Hosted by: Lily Ackerly with Nora Wolf

With paid traffic costs continuing to go up PR is a great place to find long-term value in traffic and social proof. Learn how to get press for your eCommerce business.

  • Listen on Apple Podcasts
  • Listen on Stitcher
  • Listen on Google Podcasts
  • Listen on Spotify
how to get press

With paid traffic costs continuing to go up PR is a great place to find long-term value in traffic and social proof. Learn how to get press for your eCommerce business. 

Nora Wolf is a PR expert and specializes in getting brands tons of press. She takes a modern approach to PR and uses a mix of media strategies including a unique take on influencers as press. 

She shares her tips and tools on how to get media for your eCommerce business. 

Episode Highlights:

  • 5:16 What’s exciting in PR right now: getting back to live events 
  • 7:25 Running PR with a small marketing budget 
  • 9:24 Earned media vs affiliate marketing
  • 11:13 How to know when your brand is ready for a PR strategy 
  • 12:21 Where to start when building a press list for PR
  • 14:46 Tools to keep track of your PR lists 
  • 16:44 Writing content that gets picked up
  • 19:49 The types of content that work well for PR
  • 23:29 Shifting to be a story brand over a discount brand 
  • 25:33 Applying design thinking principles to your business 
  • 30:34 Avoiding burnout and staying focused 
  • 34:07 Influencers as media contacts 
  • 39:41 Channels that work well for an influencers using a media strategy
  • 42:38 The biggest mistakes people make in influencer marketing
  • 44:42 Metrics & KPI to track for influencer marketing 
  • 47:00 Using PR as social proof 
  • 48:50 PR & influencer marketing without having to seed product 
  • 50:31 Why you need quality content and good creative 


Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?

If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.

This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.

Are you ready to make your first million? Click here and LET’S GO!

Sponsor: Klaviyo

Getting an online business off the ground isn’t easy. So if you find yourself working late, tackling a to-do list that’s a mile long with your fifth cup of coffee by your side, remember: great email doesn’t have to be complicated.

That’s what Klaviyo is for.

It’s the email and SMS platform built to help eCommerce brands earn more money by creating genuine customer relationships.

Once you set up a free Klaviyo account, you can start sending beautiful, branded messages in minutes, thanks to drag-and-drop design templates and built-in guidance. And with ecommerce-specific recommendations and insights, you can keep growing your business as you go.

Get started with a free account at klaviyo.com/influence.

Sponsor: ShipHero

New ShipHero software clients that mention the Ecommerce Influence podcast will receive a $500 shipping credit!

Discover how ShipHero’s powerful inventory management and shipping software can reduce your mis-picks by 99% and increase your customer satisfaction by 50%. 

Go to EcommerceInfluence.com/ShipHero to schedule a call with a ShipHero Software expert

(Offer expires 7/31/2022)

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email

Featured Posts

zero to launch

238: Zero to Launch: The Scaling Series, Part 1

In the first on our 5-part scaling series, where we talk about each stage of growth and the challenges you'll face as you scale, we're starting off with “zero to launch,” addressing some of the questions you’ll face when you’re going from an idea for a product to actually getting sales.