141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
This episode features the founder of a hemp cigarette company. And guess what – he can’t advertise on Facebook or Google due to the nature of the product. So, he had to get super creative to figure out how to acquire customers and get in front of people.
After several failed attempts he found massive success with organic TikTok.
He did $500k in revenue in year 1 with no paid ad spend, and no employees while working full time at his agency. All because of their viral TikTok videos.
This is also an interesting vantage point because the brand made its own videos (and he was the one making them). So it’s a little different than the other TikTok success stories with influencer marketing out there right now.
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