216: How To Hire A Marketing Apprentice Without Losing Your Mind

When I ask business owners what’s holding them back from making their next big hire, you know what they tell me?

Hiring sucks.

I’ve heard this time and time again.

Over the last month, I’ve gone through the process of hiring a marketing apprentice. I used an approach that’s helped me successfully hire many people over the years — without stress.

Today, I’m going to share my entire approach with you, so you can make your next great hire, painlessly.

We’ll discuss how to create a job post that will attract great talent, how to conduct the pre-interview evaluation process, how to conduct a really great interview, and more.

Episode Highlights

• 6:59 The first step in the hiring process: figuring out what you’re looking for.
• 8:05 Don’t make this mistake when creating your job listing.
• 9:01 How to write a job post that will attract great talent.
• 12:44 Writing your post to attract the right people, repel the wrong ones, and make it easy to disqualify applicants.
• 15:03 Outlining the skills and responsibilities you’re looking for in your job post that connect with your company ethos.
• 16:20 Some places to consider posting your job.
• 18:50 How to filter through your first round of candidates.
• 20:09 Round two of the application process: the test task.
• 23:27 How requiring a test task helps you make the right hire and why it’s not too much to ask, especially for remote positions.
• 25:58 The weeding out process after completion of the test task.
• 27:14 Round 3: getting to know your top candidates before the interview.
• 28:19 A lesson we learned at the interview stage and the change we’ll make in the future.
• 30:07 How to approach the face-to-face interview and some questions to ask.
• 34:17 Why we always request a Kolbe score before making a hire.
• 36:09 Extending an offer, onboarding, and beyond.
• 38:48 During this entire process, stay true to your company’s values.

Links And Resources

• Want access to all of our job post templates and resources? You can find them in the Coalition.
• We Work Remotely
• Dynamite Jobs
• Handshake
• Craigslist
• AngelList
• Indeed
• EcommerceFuel
• FlexJobs
• RemoteOK
• Kolbe Index
• Episode 205: Becoming A Brand: Instagram Moms And Peruvian Product Misadventures
• Brand Growth Experts
• Foxwell Digital
• Review or subscribe on iTunes

Sponsor: Klaviyo

Whether you are just getting your business off the ground or looking for new ways to scale, Klaviyo offers fast, simple, and repeatable ways to grow. With Klaviyo, you can personalize your marketing, build your customer relationships, and automate your online sales. And it’s now easier than ever to create amazing email and advertising experiences.

Introducing: Klaviyo’s new Entrepreneur Growth Guide. Packed with must-read blog posts, case studies and getting started content, this guide helps you prioritize what to do next for maximum revenue growth.

Moving to a new marketing platform can be intimidating, but Klaviyo helps you get up and growing fast with proven technology and countless support resources.

Explore this content now at Klaviyo.com/influence.

Sponsor: Intercom

There’s no room for idle chat in marketing. So if email is your only moneymaker, make room for something new: Intercom.

Intercom is the only business Messenger that starts with real-time chat, then keeps growing your business with conversational bots and guided product tours. Take Intercom customer, Unity. In just 12 months, they converted 45% more visitors through Intercom’s Messenger.

Make room for a new revenue channel. Go to intercom.com/marketing.

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

First name

Email

Website

Please enter a valid name and email