This is a brand that didn’t start with the expectation of selling online. McCullough has a human-first perspective and there’s a lot to learn from him on customer experience and leadership.
A conversation about connection and the human experience, two things that are just as important (if not more important) to building and growing your brand as your marketing strategy.
What You’ll Learn From This Episode:
- Wins and learnings from manufacturing an innovative product that no one wants to work on
- What valuing relationships across all areas of your business could do for your success
- How focus groups could improve your product offering
- Birth of a product – getting an idea and figuring out if it’s a good one
Resources:
- 7-Figure Founder (Get Austin Brawner’s help & scale to 7 figures)
- @BrandGrowthX on Twitter
- Review or subscribe on iTunes
Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
Are you ready to make your first million? Click here and LET’S GO!
Sponsor: Klaviyo
Getting an online business off the ground isn’t easy. So if you find yourself working late, tackling a to-do list that’s a mile long with your fifth cup of coffee by your side, remember: great email doesn’t have to be complicated.
That’s what Klaviyo is for.
It’s the email and SMS platform built to help eCommerce brands earn more money by creating genuine customer relationships.
Once you set up a free Klaviyo account, you can start sending beautiful, branded messages in minutes, thanks to drag-and-drop design templates and built-in guidance. And with eCommerce-specific recommendations and insights, you can keep growing your business as you go.
Get started with a free account at klaviyo.com/influence
Sponsor: Recharge
The subscription market is predicted to grow to nearly $500 billion by 2025.
As a fast-growing area in commerce, subscriptions hold tremendous opportunities to build a community of customers who share your values.
With Recharge, eCommerce merchants of all sizes can launch and scale subscription offerings. Over 15k merchants are currently using subscriptions powered by Recharge—allowing them to grow their business by increasing average order value, reducing churn, and providing predictable recurring revenue.
Turn transactions into long-term customer relationships and experience seamless subscription commerce with Recharge.
Get started today by visiting rechargepayments.com
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