179: Making A Comeback After The Google Medic Update

The Google Medic update a few months ago caused a big upset for many people in the ecommerce space.

Our guest today, Nat Eliason, is an expert in content marketing and SEO, and he shares his insights into what happened, the outcome, and why he thinks Google is smart for the changes they’ve made, even though some of his own clients were impacted.

Nat joins us on the podcast for the second time and you won’t want to miss his discussion about why solid, well-written content is still the best way to drive traffic to your site and his recommendations for the best tools for auditing your site and improving SEO.

Enjoy!

Episode Highlights

• 4:44 Why Nat practices intermittent fasting.
• 7:36 How Growth Machine has grown over the last year since Nat’s first time on the Ecommerce Influence podcast.
• 11:10 Why creating awesome content is still the best way to drive traffic to your site.
• 14:21 Nat explains why it’s better to be paying a bit more for better writers and better content.
• 15:30 How the 80/20 rule applies differently when it comes to writing a creative article.
• 18:30 Google Medic update: what it is and its effect on different sites.
• 21:37 Nat’s hypothesis about why some health sites were hurt by the Medic update more than others.
• 25:06 Recommendations for those that have been hurt by the Medic update.
• 26:36 Why creating a second blog might be a good strategy to try to increase your results on Google.
• 30:08 Why Nat says Google was smart to make the update.
• 31:17 Nat’s favorite tools for site auditing.
• 32:51 The main things to look for in your site audit results.
• 33:46 Other tools Nat recommends.
• 35:23 “No More Struggle Porn” – how Nat’s article originated, why he took a stance on idolizing the obsession with working hard, and how it reached more than 350,000 views.
• 42:21 The reality of what it actually looks like to be an entrepreneur.
• 44:16 Realizing that working harder and struggling can be a false sense of progress in your business.
• 49:40 The importance of creating space for play within the business lifestyle.
• 51:42 The books that had the biggest impact on Nat this year.

Links And Resources

• @nateliason
• NatEliason.com
• Growth Machine
• AHREFS
• SEO PowerSuite
• Clearscope
• It Doesn’t Have to be Crazy at Work
• Elephant in the Brain
• Discipline and Punish
• Darwin’s Dangerous Idea
• Gödel, Escher, Bach
• Cup & Leaf
• Brand Growth Experts
• Foxwell Digital

Sponsor: Klaviyo

Today’s episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo’s impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You’ll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we’ll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

Also, as you’re going through this, they’re going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

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