If you can’t write, you can’t sell (unless you hire a copywriter). How to increase conversion, LTV and engagement with better copy.
In this episode Austin and Chris Orzechowski discuss a wide range of eComm topics to give you some great food for thought.
Topics include: traffic strategies by channel, how to hire a copywriter, choosing your mindset towards your business, how to write a story hook over a product hook (and sell more), and rounding out with web3 opportunities and curiosities.
Sit back and enjoy the ride on this one.
Episode Highlights
- 4:11 Chris’s experiment to find traffic channels that work
- 5:13 Facebook ads right now
- 7:05 What Chris is doing on YouTube
- 11:57 What to look for when hiring an in-house copywriter
- 14:57 Where to hire a copywriter to increase conversion, LTV and engagement
- 18:12 Creating a brief and working as a team from idea to output
- 21:19 Story based hooks vs product based hooks
- 24:21 How to tell a story around your product (that’s compelling & sells)
- 29:03 Parenting as an entrepreneur
- 33:56 A “not participating in recessions” mindset
- 40:20 The difference between good and great copywriting
- 43:30 Thoughts on crypto and NFT markets
- 48:08 The metaverse and optimizing your real life for the online world
Links And Resources
- TheEmailCopywriter.com
- Podcast 317: How to Beat Your Competition with Effective Copywriting and Brand Positioning
- Brand Growth Membership (Try 7-day for $1 if you join today)
- @BrandGrowthX on Twitter
- Review or subscribe on iTunes
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