347: Use Story Hooks over Product Hooks To Increase Conversion, LTV and Engagement

Hosted by: Austin Brawner

If you can’t write, you can’t sell (unless you hire a copywriter). How to increase conversion, LTV and engagement with better copy.

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Increase Conversion, LTV and Engagement

If you can’t write, you can’t sell (unless you hire a copywriter). How to increase conversion, LTV and engagement with better copy.

In this episode Austin and Chris Orzechowski discuss a wide range of eComm topics to give you some great food for thought. 

Topics include: traffic strategies by channel, how to hire a copywriter, choosing your mindset towards your business, how to write a story hook over a product hook (and sell more), and rounding out with web3 opportunities and curiosities. 

Sit back and enjoy the ride on this one.

Episode Highlights

  • 4:11 Chris’s experiment to find traffic channels that work 
  • 5:13 Facebook ads right now 
  • 7:05 What Chris is doing on YouTube 
  • 11:57 What to look for when hiring an in-house copywriter 
  • 14:57 Where to hire a copywriter to increase conversion, LTV and engagement
  • 18:12 Creating a brief and working as a team from idea to output 
  • 21:19 Story based hooks vs product based hooks 
  • 24:21 How to tell a story around your product (that’s compelling & sells)
  • 29:03 Parenting as an entrepreneur 
  • 33:56 A “not participating in recessions” mindset 
  • 40:20 The difference between good and great copywriting
  • 43:30 Thoughts on crypto and NFT markets
  • 48:08 The metaverse and optimizing your real life for the online world

Links And Resources

 

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