Apple’s recent championing of consumer privacy means your ad data is never going to be the same.
If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business.
We’ll be diving into the iOS 14 release and the implications it’ll have on Facebook advertising. We’ll also discuss the tools you’ll need in place for this shift and how you can optimize your ads for this new normal. If your business relies heavily on Facebook advertising, you can’t miss this episode.
Enjoy!
Episode Highlights
- 5:21 The current state of Facebook advertising and what you need to know about iOS 14
- 7:47 Apple’s new positioning around consumer privacy and how it will affect your advertising
- 9:56 How Apple will control the floodgates of information
- 12:52 What we know is changing between iOS 14 and Facebook ads
- 16:05 The upside to these changes within Facebook
- 18:24 What the upcoming data delay will mean for you
- 21:42 8 must-have events to set up to prepare for the new normal
- 25:40 How to set up and customize your new events
- 28:58 Don’t get taken advantage of: A word of caution when searching for help
- 32:05 Who is going to be most affected by these changes
- 37:57 The tools Facebook and Apple are working on to help you
Links and Resources:
- Foxwell Digital Blog: Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site
- Foxwell Digital Blog: What’s Working (and what’s not) in a Post-iOS14 World
- Foxwell Digital Blog: Facebook Advertising FAQs
- Podcast 278: Facebook’s New Conversions API & Why You Need To Install It Before The New Year
- Brand Growth Experts
- The Coalition
- Foxwell Digital
- andrew@foxwelldigital.com
- @a_brawn on Twitter
- @andrewfoxwell on Twitter
- Review or subscribe on iTunes
Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
Are you ready to make your first million? Click here and LET’S GO!
Sponsor: Klaviyo
Ever wish you could deliver more meaningful marketing moments? Moments that stick and last a lifetime?
Klaviyo helps you build longer-lasting customer relationships through more personalized marketing.
With targeted segmentation, email automation, SMS marketing, and more… Klaviyo helps you create your ideal customer experience.
See why Klaviyo’s trusted by more than 50,000 brands, like Living Proof, Tipsy Elves, and Chubbies.
Keep your customers coming back. Get a free trial at www.klaviyo.com/influence.
Sponsor: Daasity
Tired of jumping between dashboards trying to figure out why your advertising channels show 120% of the sales you’re seeing in Shopify?
Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best — so you can make better, data-empowered decisions.
In minutes, unify all of your sales and marketing data to better understand critical growth metrics like Lifetime Value, ROAS, and Profit Margin by product.
Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches who are growing faster with better insights.
Get started today with over 130 pre-built Reports.
Visit daasity.com/influence to schedule a free call with an Ecommerce Strategist today.
Ecommerce Founder's Growth Pack
Enter your email to get our proven resources that will help you achieve massive growth without the burnout.
Featured Posts
