240: Launch to Traction: The Scaling Series, Part 2

Hosted by: Austin Brawner with Andrew Foxwell

In part 2 of our scaling series we talk about the stage from launch to traction, when you’re on track for, or surpassed, the $100K mark.

  • Listen on Apple Podcasts
  • Listen on Stitcher
  • Listen on Google Podcasts
  • Listen on Spotify
launch to traction

We’re on to part 2 of our scaling series, where we talk about the stage from launch to traction, when you’re on track for, or surpassed, the $100K mark.

At this stage in the business, you’re moving from selling something to having consistent sales. Today we’ll talk about some of the common problems people run into during this stage, critical questions to answer before you can start scaling up, and where to seek out support.

We’re bringing you our knowledge and experience from working with brands that have successfully scaled up, and seeing others that haven’t.

In part three, we’re going to be talking about traction to scaling. So enjoy this week and stay tuned!

Episode Highlights

  • 4:42 How to know when you’re in the traction stage of your business growth.
  • 7:59 Your goal during this stage of scaling up your business.
  • 8:45 Places you can turn to when you’re looking for guidance.
  • 10:31 Focus on customer acquisition in the early stages of growth.
  • 11:26 Why you have to distinguish between signal vs. noise and listen to a diverse set of sources.
  • 13:06 One question you have to ask yourself before you continue to scale up.
  • 14:48 You must become a channel expert before you outsource.
  • 17:13 The minimum AOV you need if you want to acquire new customers via paid ads.
  • 20:33 Great opportunities for you if you’re in this stage of growth.

Links And Resources

Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?

If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.

This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.

Are you ready to make your first million? Click here and LET’S GO!

Sponsor: Klaviyo

What do sophisticated ecommerce brands like ColourPop, Huckberry, and Chubbies all have in common? They rely on Klaviyo to supercharge their growth.

Klaviyo helps you own the customer experience and create deeper, valuable customer relationships. And the results speak for themselves—those brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone.

Creating memorable marketing moments for your customers has never been easier. There’s a reason why 67 brands move to Klaviyo every day.

Find out why, visit klaviyo.com/influence.

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email

Featured Posts

zero to launch

238: Zero to Launch: The Scaling Series, Part 1

In the first on our 5-part scaling series, where we talk about each stage of growth and the challenges you'll face as you scale, we're starting off with “zero to launch,” addressing some of the questions you’ll face when you’re going from an idea for a product to actually getting sales.