141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
We talk about building systems all the time, but how well do they actually hold up when you completely leave your business? It was time for us to "put our money where our mouth is".
We recently tested out how well our systems worked by sending Austin to Asia and completely off the grid for 3 weeks. In this episode, we talk about the results we experienced, where we succeeded and what we failed at so you can make the necessary adjustments in your business and make your systems work for you.
Systems are vital because they provide the freedom to step and disconnect so you can live a life outside of your work and really enjoy what you’re working on.
Ask yourself, what would happen if you left your business today for 4 days and didn’t have any connection to the internet or phone? What about 3 weeks?
If you get a small panic attack just thinking about it, then you need to create more and better systems. A business is only a business when you can step away and still make money while your gone and everything, for the most part, still operates seamlessly.
During this test, we realized that its success comes down to mastering a few different areas including hiring, systemization, measurement, and shared vision. Of course, there’s more to it than just that so we’ll cover it all in this episode.
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