141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Ecommerce companies tend to think that because they only have to sit behind a screen, drive traffic, capture leads, and sell cool products they don’t have to put in the extra time and effort into writing great, persuasive website copy and product descriptions that actually try to sell the customer.
According to Kissmetrics, quality ecommerce copywriting and product descriptions can increase ecommerce conversion rates anywhere from 30-100%.
More often than not, though, we see websites and product descriptions that provide only product specifications like size, weight, and inseam. We see descriptions that lack personality and storytelling, and worse yet, they pull the product descriptions straight from the manufacturer’s website and use that for their copy.
The good news is, you don’t have to hire someone to write for you. In this episode, we’ll cover the 8 techniques you can implement on your own today to make your ecommerce copywriting sell.
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