219: Maximizing your VIPs: How this Founder Made $25K in Less Than 4 Hours

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maximizing your vips
 

Do you ever get into a rut with your marketing ideas?

If you’ve been spinning your wheels looking for a new way to move some inventory and surprise and delight your customers, you don’t want to miss this episode.

Meri Geraldine, founder of the sustainable jewelry brand Gardens of the Sun, joins us to share the creative way she moved $25K in product in just a few hours.

Meri also talks about building an ethical supply chain, ingraining her personal values into the ethos of her business, and how she grew from a small Etsy shop into a full-blown ecommerce store.

Enjoy!

Episode Highlights

  • 5:55 Introducing Meri and how she transitioned from working as a sustainability consultant in Indonesia to creating Gardens of the Sun.
  • 9:18 How Meri’s quest to meet everybody in her supply chain led to the creation of a sustainable gold mining cooperative.
  • 12:15 From an Etsy shop to a full-blown business.
  • 14:49 The unexpected joys and challenges of growing a successful business.
  • 16:38 How Meri incorporates her values into the ethos of her business.
  • 18:53 Benefits of having a Bali-based business.
  • 21:16 Maximizing your VIPs: How Meri sold $10K of inventory live on Instagram in just a few hours.
  • 25:55 Smashing her monthly sales record with a specialty live sale on Facebook.
  • 28:01 How Meri manages invoices and missed payments during live sales.
  • 31:53 The other advertising levers Gardens of the Sun uses.
  • 33:05 Lessons learned as a sustainability consultant that made Meri a better entrepreneur.
  • 34:31 The 3 things Meri is trying to grow in the future: sapphires, creatives sales, and marketing through storytelling.
  • 36:59 Resources Meri recommends to other business owners and marketers.

Links And Resources

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Sponsor: Klaviyo 

Whether you are just getting your business off the ground or looking for new ways to scale, Klaviyo offers fast, simple, and repeatable ways to grow. With Klaviyo, you can personalize your marketing, build your customer relationships, and automate your online sales. And it’s now easier than ever to create amazing email and advertising experiences.

Introducing: Klaviyo’s new Entrepreneur Growth Guide. Packed with must-read blog posts, case studies and getting started content, this guide helps you prioritize what to do next for maximum revenue growth.

Moving to a new marketing platform can be intimidating, but Klaviyo helps you get up and growing fast with proven technology and countless support resources.

Explore this content now at Klaviyo.com/influence.

Sponsor: Intercom

There’s no room for idle chat in marketing. So if email is your only moneymaker, make room for something new: Intercom.

Intercom is the only business Messenger that starts with real-time chat, then keeps growing your business with conversational bots and guided product tours. Take Intercom customer, Unity. In just 12 months, they converted 45% more visitors through Intercom’s Messenger.

Make room for a new revenue channel. Go to intercom.com/marketing

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