163: The State of Ecommerce with the Motley Fool

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Ecommerce Influence - Jason Moser Motley Fool

I have a fascinating episode for you today. This week, Andrew Foxwell sat down with Jason Moser, a senior analyst for the Motley Fool investment research team.

You might be wondering why we are interviewing someone who helps people pick stocks for a living. It turns out, Jason’s whole job at the Motley Fool is to research and analyze companies in the ecommerce sector and learn how they are innovating.

This is a big picture episode and they talk about a whole bunch of things. Andrew and Jason get into talking about Wayfair and Amazon. They also talk about the state of ecommerce, Shopify, Facebook, Instagram, and a bunch of other things. I think you’ll really like this episode and I look forward to hearing your feedback on it. Enjoy!

Episode Highlights

  • 6:05 How Ecommerce brands are innovating the marketplace.
  • 9:00 The two trends you should be exploring if you’re a growing ecommerce brand.
  • 11:27 How creating your own version of Amazon’s “Prime Day” can generate revenues greater than Black Friday.
  • 13:52 What Shopify is doing to help their clients grow their brands.
  • 17:20 The one thing Dollar Shave Club has done to grow their business and how you can use it to grow yours too.
  • 22:26 What your customers are really looking for (Hint: it’s not a discount).
  • 30:00 The future of ad products on social networks and their perceived value for advertisers.
  • 38:56 The one tip you should always follow if you plan to invest in the market.

Links and Resources

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Sponsor

This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.

I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.

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