You might be surprised how lessons learned from over a decade on a SWAT team apply to building a highly successful lifestyle brand.
Todd Lamb, CEO of PureLife Organics, was a police officer for 17 years, as a SWAT team leader and then canine officer. When his wife started having health issues he turned to natural remedies and found an incredibly successful protocol that helped her heal. He wanted to share this protocol with others and thus, PureLife Organics was born.
Today, the business Todd built from the ground up is well on its way to 9-figures. In this episode – Todd shares his wisdom about paid traffic and expertise in creating offers. He talks about how his team systematically worked to make native ads work and how they’re testing at a budget of $10k to $15k a week to get results.
There are some great nuggets here about native ads, copywriting, and creative strategizing. Enjoy!
Episode Highlights
- 4:29 Lessons from working as a canine officer
- 7:31 The idea behind Pure Life Organics
- 12:47 Todd’s protocol and ingredients
- 14:40 Looking at growth in the business
- 16:28 Developing a sales funnel
- 17:37 Selling the first million dollars of product with native ads and cross-promotions
- 19:34 Testing with big spend
- 21:12 Finding success with Native Ads and the difference from Facebook ads
- 26:09 Long-form copy & writing offers that convert
- 29:07 Impacts from current eCommerce challenges like iOS 14 & supply chain
- 34:54 Exploring NFTs with a tree-planting program
- 37:27 Enhancing the experience and getting people excited
- 40:20 Prioritizing the routine & how Todd does it all
Links And Resources
- Purelifeorganics.com
- @purelife.organics on Instagram
- The Coalition
- @a_brawn on Twitter
- Review or subscribe on iTunes
Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
Are you ready to make your first million? Click here and LET’S GO!
Sponsor: Klaviyo
Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast growing list of customers in a personalized way, but also get time back to work on the rest of your business?
Do you ever wonder how the companies you admire, the ones that redefine their categories, like Living Proof and Chubbies, do it?
They do it by building relationships with their customers from the very beginning, while also evolving in real time as their customer’s needs change
These companies connect quickly with their customers, collect their information and start creating personalized experiences and offers that inspire rapid purchase…often within minutes of uploading their customer data
Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.
To learn more about how Klaviyo helps you own your growth, visit www.klaviyo.com/influence.
Sponsor: Optimonk
At Ecommerce Influence, we struggled to answer the same question as most of our listeners: how do we best monetize our hard-earned website traffic? We wanted to improve conversions, personalize experiences for our site visitors, and create popups that people actually love.
Lucky for us, we found a solution — OptiMonk. Companies like BlendJet, Avon, and The Body Shop use OptiMonk, because their solutions can boost an online store’s revenue by 20%.
OptiMonk can help you increase average order value, decrease cart abandonment, and collect valuable customer feedback. We worked with Optimonk to create a collection of high-converting popup templates exclusively for our listeners.
Visit optimonk.com/influence to check them out, AND get a 50% discount off your first 3 months.
Ecommerce Founder's Growth Pack
Enter your email to get our proven resources that will help you achieve massive growth without the burnout.
Featured Posts
Related Content
