141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Todd Lamb, CEO of PureLife Organics, was a police officer for 17 years, as a SWAT team leader and then canine officer. When his wife started having health issues he turned to natural remedies and found an incredibly successful protocol that helped her heal. He wanted to share this protocol with others and thus, PureLife Organics was born.
Today, the business Todd built from the ground up is well on its way to 9-figures. In this episode – Todd shares his wisdom about paid traffic and expertise in creating offers. He talks about how his team systematically worked to make native ads work and how they’re testing at a budget of $10k to $15k a week to get results.
There are some great nuggets here about native ads, copywriting, and creative strategizing. Enjoy!
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