059: Roger Dooley – Why 95% Of Your Marketing Is Ineffective And What To Do About It

Hosted by: Austin Brawner with Roger Dooley

"According to leading neuroscientists, 95 percent of thoughts, emotions, and learning occur before we're ever aware of it..."

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“According to leading neuroscientists, 95 percent of thoughts, emotions, and learning occur before we’re ever aware of it…”

“…Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition stop selling to the 5% of your customers brains…when you understand how your customers’ brains work, you can appeal to the powerful subconscious – and get better results for less money.” (Brainfluence, 2012)

Roger Dooley is a consultant, entrepreneur, and neuromarketing missionary who combines knowledge of emerging phenomena like neuromarketing and social networking with decades of hands-on marketing experience.


He helps companies understand the implications of new technologies and techniques, and guides them in the implementation of practical strategies to adapt to them. Clients range from Fortune 500 firms to entrepreneurial ecommerce businesses.

He regularly addresses national conferences and has been quoted frequently in the mainstream press on topics ranging from brain fitness marketing, web communities, and social networks is a frequent contributor to Forbes magazine and is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.

Key Takeaways from the Show

  • Why facts are crucial to helping customers justify the purchase of your product, even though buying is a primarily emotional decision.
  • Using the understanding of the brain to do better marketing.
  • Strategies for selling luxury goods versus utilitarian products.

Links / Resources

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