141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
“…Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition stop selling to the 5% of your customers brains…when you understand how your customers’ brains work, you can appeal to the powerful subconscious – and get better results for less money.” (Brainfluence, 2012)
Roger Dooley is a consultant, entrepreneur, and neuromarketing missionary who combines knowledge of emerging phenomena like neuromarketing and social networking with decades of hands-on marketing experience.
He helps companies understand the implications of new technologies and techniques, and guides them in the implementation of practical strategies to adapt to them. Clients range from Fortune 500 firms to entrepreneurial ecommerce businesses.
He regularly addresses national conferences and has been quoted frequently in the mainstream press on topics ranging from brain fitness marketing, web communities, and social networks is a frequent contributor to Forbes magazine and is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.
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