Last year was a wild ride – and one of the hardest years for eCommerce ever.
What do the opportunities and hurdles for eComm businesses look like this year?
Austin and Lily share what they’re excited about and where they suggest focusing your efforts right now. Plus, Austin has some great books and other recommendations to help you refine your ideas and get inspired!
Episode Highlights
- 6:18 What Austin is most excited about in eComm right now
- 8:28 4 big opportunities for eComm this year
- 8:43 Using influencers to create or grow a brand
- 12:01 TikTok will continue to expand its reach
- 12:37 Privacy – getting ahead of others who refuse to admit it’s impacting them
- 14:00 Loyalty programs & better retention and LTV
- 14:54 Success with SMS flash sales
- 15:45 Hurdles eComm will face this year
- 20:11 Brands to look at for best practices in eComm right now
- 27:00 What Austin’s been listening to for inspiration
- 28:47 Books that Austin’s recently enjoyed
- 31:23 Lily’s podcast recommendations
- 32:07 A good (and short) book to inspire you
- 33:28 Austin’s 2022 prediction
- 35:24 Lily’s 2022 prediction
Links And Resources
- Brand Growth Membership (7-day free trial if you join today)
- @BrandGrowthX on Twitter
- Review or subscribe on iTunes
Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
Are you ready to make your first million? Click here and LET’S GO!
Sponsor: Klaviyo
Getting an online business off the ground isn’t easy. So if you find yourself working late, tackling a to-do list that’s a mile long with your fifth cup of coffee by your side, remember: great email doesn’t have to be complicated.
That’s what Klaviyo is for.
It’s the email and SMS platform built to help eCommerce brands earn more money by creating genuine customer relationships.
Once you set up a free Klaviyo account, you can start sending beautiful, branded messages in minutes, thanks to drag-and-drop design templates and built-in guidance. And with ecommerce-specific recommendations and insights, you can keep growing your business as you go.
Get started with a free account at klaviyo.com/influence.
Sponsor: Gorgias
Gorgias helps eCommerce brands deliver the best customer support experience to drive more loyalty, retention, and sales.
Providing fast, always-on personalized shopping experiences has traditionally been challenging. Enter Gorgias, whose machine learning helpdesk automates 25% of the commonly asked question and frees up your team, transforming them from support agents into sales generators.
From a single platform, brands can offer effective and fast customer support, regardless of the communication channel. Having an eCommerce customer support solution that can field questions and resolve issues with ease and empathy is a critical piece to any store’s success.
Get your second month FREE when you sign up at ecommerceinfluence.com/gorgias and turn your support from painful to exceptional.
Ecommerce Founder's Growth Pack
Enter your email to get our proven resources that will help you achieve massive growth without the burnout.
Featured Posts
