141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Their focus at Huckberry is to inspire their readers to lead more active, adventurous, and thoughtful lives while providing cool gear with inspiring stories and at insiders’ prices.
They’ve built a large community of loyal followers where 40% of their visitors return to their site more than 10x per month and their email open and click-thru rates are 5-10x the industry average.
A big reason for their success is that they’re using partnerships as an ecommerce growth channel while building build their community, and in this episode, we’re going to get some more insight into how they do this and what it’s meant for the growth of their business.
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