Perfect Keto started off as a side project and then experienced massive growth — making $100MM in just 19 months.
Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years.
Anthony joins us to talk about Perfect Keto’s growth, his business beliefs, and why he thinks going into retail is the last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it.
Enjoy!
Episode Highlights
- 4:58 The problem with copying someone else’s formula for success
- 7:15 Starting a multimillion-dollar company by accident
- 12:52 What it’s like riding the wave of one of the largest diet crazes
- 16:02 How to solve nearly all of the problems in your business
- 20:00 Perfect Keto’s science experiment approach to business
- 22:03 Anthony’s experience with burnout
- 28:31 What Anthony wishes he knew before launching Perfect Keto
- 32:00 Anthony’s new approach to building teams and building a solid business foundation
- 34:02 The next health problem Anthony is looking to solve
- 36:42 What business owner’s need to know about entering retail
- 39:25 Advice for entrepreneurs working long hours and going off the grid
- 44:41 A mindset shift for entrepreneurs to start enjoying the process
- 50:17 How you can connect with Anthony
Links and Resources:
- Anthony’s Website
- Anthony’s Newsletter
- Anthony on Twitter
- Perfect Keto
- Equip Foods
- Digital Minimalism by Cal Newport
- Indistractable by Nir Eyal
- @a_brawn on Twitter
- Brand Growth Experts
- Review or subscribe on iTunes
Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
Are you ready to make your first million? Click here and LET’S GO!
Sponsor: Klaviyo
It’s safe to say that most of us have been doing more shopping online lately. And if you’re an ecommerce brand, that means you might be seeing more first-time customers.
But once they’ve made that first purchase, how do you keep them coming back?
That’s what Klaviyo is for. Klaviyo is the ultimate marketing platform for ecommerce brands.
Klaviyo gives you the tools to build your contact list, send memorable emails, automate key messages, and more. Way, way more.
That’s why more than 40,000 ecommerce brands— like Chubbies, Eight Sleep, and Living Proof— use Klaviyo to build a loyal following. Strong customer relationships mean more repeat sales, enthusiastic word-of-mouth, and less depending on third-party ads.
Whether you’re launching a new business or taking your brand to the next level, Klaviyo can help you get growing faster. PLUS it’s free to get started!
Just visit klaviyo.com/influence to create your free account today.
Sponsor: Ecom Growers
As an ecommerce entrepreneur, you shouldn’t expect to be the best at everything, and you probably don’t have time to learn to be the best.
So when your email isn’t performing like you think it should, and you don’t have time to manage it yourself, who you gonna call?
When this happens to my clients, I call Sully at Ecom Growers.
They’ve helped two of our clients double their email revenue in 30 days.
Ecom Growers was co-founded by a successful Shopify store owner-operator: Tyler “Sully” Sullivan.
You may remember Sully from previous episodes of this show, his posts in Shopify Facebook groups, or his own 7-figure store: BombTech Golf.
If you want to see how much more revenue you could be driving with email, go to ecomgrowers.com to apply for your free email blueprint.
Ecommerce Founder's Growth Pack
Enter your email to get our proven resources that will help you achieve massive growth without the burnout.
Featured Posts
