310: GREATEST HITS: A Behind-The-Scenes Look At Pura Vida’s Exit For 9 Figures

  • Listen on Apple Podcasts
  • Listen on Stitcher
  • Listen on Google Podcasts
  • Listen on Spotify
pura vida's exit
 

What Would Pura Vida Do? From Start-Up to Multi-Million Exit, In This Greatest Hits Episode, We Talk Strategy With One of The Top Ecommerce Brands Today. 

When someone asks about eCommerce best practices, we always hear, “well, what’s Pura Vida doing?” and in this episode we’re talking with Pura Vida CEO, Griffin Thall, to get an inside look at their strategies, how the company’s grown over the last several years, the way his role has evolved, and what it’s actually like to prepare your company for a multi-million dollar sale. 

This summer we’re re-releasing some of our top episodes of all time, and this week we’re bringing back this epic show with Griffin where you’ll get a behind-the-scenes look at Pura Vida’s exit strategy.

Interested in the Coalition training with Griffin? You can join the Coalition here for access to this and many other great trainings and resources.

Episode Highlights:

  • 7:00 What got Griffin and Pura Vida to where they are today.
  • 8:03 How Griffin’s role has changed as the company’s grown.
  • 9:33 Pura Vida’s unique influencer strategy and how it started.
  • 13:23 Relentless innovation and how Pura Vida continues to increase customer lifetime value.
  • 15:53 The moment Griffin realized the brand was going to be a success.
  • 17:09 How Pura Vida’s growth strategy has changed over time.
  • 18:32 The challenges Griffin’s faced over the years as CEO.
  • 20:47 Where Griffin’s seen the most success in hiring.
  • 22:47 How Pura Vida’s ambassador program started, and where it’s at today.
  • 22:56 A day in the life of the Pura Vida CEO, and the value of growing a team.
  • 25:00 Why you’ve got to stop wearing all the hats in your business if you want it to scale up.
  • 28:49 What you should be focusing on as a founder, instead of getting enticed by the newest Shopify app.
  • 30:03 A key approach for brands launching today vs 6 years ago.
  • 32:28 Lessons learned about managing cash while scaling up.
  • 34:22 Pura Vida’s exit – how they ended up making a deal with Vera Bradley, and the process of finding and securing that kind of partnership.
  • 38:42 Griffin’s biggest takeaway from meeting with investors.
  • 40:15 The expansive value Pura Vida’s gained from their partnership with Vera Bradley.
  • 42:14 What Griffin’s excited about right now and some things in store for Pura Vida in 2020.

Links and Resources:

Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?

If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.

This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.

Are you ready to make your first million? Click here and LET’S GO!

Sponsor: Klaviyo

Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast growing list of customers in a personalized way, but also get time back to work on the rest of your business?

Do you ever wonder how the companies you admire, the ones that redefine their categories, like Living Proof and Chubbies, do it?

They do it by building relationships with their customers from the very beginning, while also evolving in real time as their customer’s needs change

These companies connect quickly with their customers, collect their information and start creating personalized experiences and offers that inspire rapid purchase…often within minutes of uploading their customer data

Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.

To learn more about how Klaviyo helps you own your growth, visit www.klaviyo.com/influence.

Sponsor: ShipBob

Storing your inventory, picking and packing boxes all night, and shipping your orders is a huge pain and takes a lot of time. And you’ve gotta do it…either yourself or hand it off to somebody else!

That’s why I’m happy to talk about ShipBob, the global fulfillment leader for ecommerce brands like you. They support over 5,000 brands across nearly 20 fulfillment centers in the US, Canada, and Europe, plus integrate with everybody from Shopify and Facebook to Amazon and Walmart.

This quote from customer Courtney Lee, the founder of Prymal Coffee, says it all: “I felt like I couldn’t grow until I moved to ShipBob. And my CPA even said to me, ‘thank god you switched to ShipBob.’”

I mean…who gets compliments from their accountant? Anyways, fulfillment is crazy time-intensive, so hand it over to the best of the best for fast and affordable shipping around the world. Go to ShipBob.com/Influence and get $500 in free shipping credits.

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email

Featured Posts

zero to launch

238: Zero to Launch: The Scaling Series, Part 1

In the first on our 5-part scaling series, where we talk about each stage of growth and the challenges you'll face as you scale, we're starting off with “zero to launch,” addressing some of the questions you’ll face when you’re going from an idea for a product to actually getting sales.