164: Q4: What’s Working This Year Versus Last Year on FB & IG

Hosted by: Austin Brawner with Andrew Foxwell

Today, we’re continuing our theme of “things you should do right now to prepare for Q4”.

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Q4 2018

Today, we’re continuing our theme of “things you should do right now to prepare for Q4”.

I’m not going to let you get to the end of October without a plan for the holidays. Not this year. We’re going to start early so you can avoid that annual freakout.

In this episode, Andrew and I share the key differences between Facebook and Instagram advertising this year and last year. There are a lot of similarities (creating good offers, creative, etc) but we’ve noticed some big changes and in this episode we’ll help you approach Q4 with your Facebook and Instagram ads the right way. Enjoy!

Episode Highlights

  • 5:17 The big differences between this year and last year when it comes to marketing with Facebook & Instagram.
  • 13:11 Why you should be separating out ad placement and setting up ads that only run on Instagram in Q4.
  • 14:35 How to social proof your ads and why this process is so valuable.
  • 17:45 The changes in how Facebook lets you bid in the auction and the approach you should take during Q4.
  • 21:10 Andrew’s 3 phases of Q4 and how you should approach your ad objective through each phase.
  • 24:34 Facebook inventory in the Newsfeed will max out during the holidays. Here are a few other placements you should be considering.

Links and Resources

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